Taylor's Library

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Advertising : principles and effective IMC practice / William Wells ... [et al.].

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Publisher: Singapore : Pearson Education South Asia Pte Ltd., c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 WEL] (4).
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Brand sense : sensory secrets behind the stuff we buy / Martin Lindström ; foreword by Philip Kotler.

by Lindström, Martin, 1970-.

Publisher: New York, N.Y. : Free Press, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LIN 2005] (2).
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Advertising media A to Z : the definitive resource for media planning, buying, and research / Jim Surmanek.

by Surmanek, Jim.

Publisher: New York, N.Y. : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.103 SUR] (2).
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The fall of advertising and the rise of PR / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura [(j.a.)].

Publisher: N.Y. : HarperBusiness, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659 RIE 2004] (1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald [(j.a.)].

Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Other title: Integrated advertising, promotion, and marketing communications..Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 CLO] (1).
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Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan.

by Sullivan, Luke.

Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 SUL] (5).
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Can't buy my love : how advertising changes the way we think and feel / Jean Kilbourne.

by Kilbourne, Jean.

Edition: 1st Touchstone ed.Publisher: New York : Touchstone, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.834 KIL 1999] (2).
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Part of a complete breakfast : cereal characters of the baby boom era / Tim Hollis.

by Hollis, Tim.

Publisher: Gainesville : University Press of Florida, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 664.7 HOL 2012] (1).
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Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe.

by O'Keefe, Steve, 1959-.

Publisher: New York : John Wiley, c1997Availability: Items available for loan: Taylor's Library-TU [Call number: 659.0285467 OKE] (3).
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 4th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 OGU] (5).
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Brand child: remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom.

by Lindstrom, Martin | Seybold, Patricia B.

Edition: Revised ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 LIN] (1).
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Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.

by Lane, W. Ronald, 1940- | King, Karen Whitehill | Russell, Thomas, 1941- | Kleppner, Otto, 1899-. Advertising procedure.

Edition: 16th edition.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 LAN] (3).
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Marketing communications : theory and applications / John R. Rossiter.

by Rossiter, John R | Bellman, Steven.

Publisher: French Forest, NSW Pearson Education c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ROS] (2).
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Careers in marketing, advertising and public relations / Adela Stanley.

by Stanley, Adela.

Edition: 8th ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8002341 STA] (1).
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Confessions of an advertising man / David Ogilvy.

by Ogilvy, David, 1911-.

Publisher: London : Southbank, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 OGI 2010] (1).
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Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride.

by Morgan, Nigel | Pritchard, Annette | Pride, Roger.

Edition: 2nd ed.Publisher: Oxford, UK : Elsevier/Butterworth-Heinemann, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 DES] (1).
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Strategic copywriting : how to create effective advertising / Edd Applegate.

by Applegate, Edd.

Publisher: Lanham, Md. : Rowman & Littlefield Publishers, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 APP 2005] (3).
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Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.

by Cone, Steve, 1950-.

Edition: 1st ed.Publisher: New York : Bloomberg Press, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CON 2008] (1).
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