Taylor's Library catalog › Results of search for 'ccl=su:"Advertising."'

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		The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci. by Plummer, Joseph Thornton, 1941- \| Rappaport, Steve Lee \| Hall, Taddy \| Barocci, Robert \| Advertising Research Foundation. Hoboken, New Jersey : John Wiley & Sons, Inc., [2007]Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 PLU 2007] (1). Place hold
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- [author.] \| Belch, Michael A [author.]. Edition: 11e [edition].Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL 2018] (6). Place hold
		Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E [author.] \| Baack, Donald [author.]. Edition: Eighth edition.Global edition.Publisher: Harlow, England : Pearson Education Limited, [2018]Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CLO 2018] (2). Place hold
		PR today : the authoritative guide to public relations / Trevor Morris and Simon Goldsworthy. by Morris, Trevor [author.] \| Goldsworthy, Simon [author.]. Edition: Second edition.Publisher: London : Palgrave Macmillan, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2 MOR 2016] (3). Place hold
		Increasing foodservice profit margins / Harvey Clark. by Clark, Harvey. Publisher: [Lavergne, TN] : [CreateSpace Independent Publishing Platform], [2013]Copyright date: ©2013Other title: Increasing foodservice profit margins : how to increase your resaurant's profits.Availability: Items available for loan: Taylor's Library-TU [Call number: 647.950681 CLA 2013] (2). Place hold
		FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran. by Parameswaran, M. G \| FCB-Ulka Advertising (Bombay, India). Publisher: New Delhi : Tata McGraw-Hill Pub. Co., c2001Other title: Brand building advertising.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.10954 PAR] (2). Place hold
		The stuff you can't bottle : advertising for the global youth market / by King Adz. by Adz, King, 1969-. Publisher: London : Thames & Hudson, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8340842 ADZ 2013] (1). Place hold
		Epica 22 : Europe's best advertising / [editor, Patrick Taschler]. by Taschler, Patrick. Publisher: Lausanne ; Worthing : AVA, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 741.670794 EPI] (1). Place hold
		No cover image available Pictorial metaphor in advertising [electronic resource] / Charles Forceville. by Forceville, Ch. (Charles) \| ebrary, Inc. Publisher: London ; New York : Routledge, 1998Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 659.1] (1). Place hold
		No cover image available Is military advertising effective? [electronic resource] : an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garber. by Dertouzos, James N, 1950- \| Garber, Steven, 1950- \| ebrary, Inc. Publisher: Santa Monica, Calif. : Rand, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 355.2/23/097309048] (1). Place hold
		No cover image available Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman. by Newman, Kathy M. (Kathy Michelle), 1966- \| ebrary, Inc. Publisher: Berkeley : University of California Press, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 659.14/2/097309043] (1). Place hold
		The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney. by Chaney, Paul, 1955-. Publisher: Hoboken, New Jersey : Wiley, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2009] (1). Place hold
		Buy, buy baby : how consumer culture manipulates parents and harms young minds / Susan Gregory Thomas. by Thomas, Susan Gregory. Edition: 1st Mariner Books ed.Publisher: Boston : Houghton Mifflin, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342083 THO 2009] (1). Place hold
		The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing / Emanuel Rosen. by Rosen, Emanuel \| Rosen, Emanuel. Anatomy of buzz. Edition: 1st ed.Publisher: New York : Doubleday, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ROS 2009] (1). Place hold
		The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by Barry, Pete (Pete S.). Publisher: New York, N.Y. : Thames & Hudson, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BAR 2009] (2). Place hold
		Shopper marketing : how to increase purchase decisions at the point of sale / editors: Markus Stahlberg and Ville Maila. by Stahlberg, Markus \| Maila, Ville. Publisher: London : Kogan Page, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 659.157 SHO 2010] (1). Place hold
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E \| Belch, Michael A. Edition: 7th editionPublisher: Boston : McGraw-Hill / Irwin, 2007Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (6). Place hold
		Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E \| Baack, Donald. Publisher: New York : Best Business Books : The Haworth Reference Press, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.103 CLO] (1). Place hold

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