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Building consumer-brand relationship in luxury brand management / Paula Rodrigues, Lusíada University of Porto, Portugal and Ana Pinto Borges, Instituto Superior de Adminstracăo e Gestăo, Portugal.
by Rodrigues, Paula Cristina Lopes, 1970- [author.] | Borges, Ana Pinto, 1980- [author.]. Publisher: Hershey : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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The customer of the future : 10 guiding principles for winning tomorrow's business / Blake Morgan.
by Morgan, Blake (Marketing researcher) [author.]. Publisher: Nashville : HarperCollins Leadership, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.812]
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Leadership, management, and adoption techniques for digital service innovation / [edited] Kamaljeet Sandhu.
by Sandhu, Kamaljeet, 1970- [editor.]. Publisher: Hershey, PA : Business Science Reference, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658/.05]
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Co-creating brands brand management from a co-creative perspective / Nicholas Ind, Holger Schmidt.
by Ind, Nicholas [author.] | Schmidt, Holger [author.]. Publisher: London : Bloomsbury Business, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
(1).
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Strategic marketing management : planning, implementation, and control / Caroline Piper.
by Piper, Caroline [author.]. Publisher: New Orleans, LA, US : Wpa, White Press Academic, [2018]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Positive discipline tools for teachers : effective classroom management for social, emotional, and academic success / Jane Nelsen, Ed. D. and Kelly Gfroerer Ph. D.
by Nelsen, Jane [author.] | Gfroerer, Kelly [author.]. Publisher: New York : Harmony, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 371.1024]
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Tourism, terrorism and security : tourism security-safety and post conflict destinations / edited by Maximiliano E. Korstanje, Hugues Seraphin.
by Korstanje, Maximiliano E [editor.] | Séraphin, Hugues [editor.]. Edition: First edition.Publisher: Bingley, UK : Emerald Publishing Limited, 2020Copyright date: ©2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
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The fundamentals of event design / Vladimir Antchak and Olivia Ramsbottom.
by Antchak, Vladimir [author.] | Ramsbottom, Olivia [author.]. Publisher: London ; New York, New York : Routledge, [2020]Copyright date: ©2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 394.2068]
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The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.
by Blankson, Charles | Dall'Olmo Riley, Francesca | Singh, Jaywant. Edition: First edition.Publisher: New York : Routledge, 2016Other title: Companion to contemporary brand management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Project management : the managerial process / Erik W. Larson, Clifford F. Gray.
by Larson, Erik W, 1952- [author.] | Gray, Clifford F [author.]. Edition: Eight edition.Publisher: New York, New York : McGraw Hill, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TC
[Call number: 658.404]
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Quantitative analysis for management / Barry Render, Ralph M. Stair, Jr., Michael E. Hanna, Trevor S. Hale.
by Render, Barry [author.] | Stair, Ralph M [author.] | Hanna, Michael E [author.] | Hale, Trevor S [author.]. Edition: 13th edition.Global edition.Publisher: Harlow, England : Pearson, 2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.403 REN 2018]
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Open innovation in the food and beverage industry / edited by Marion Garcia Martinez.
by Garcia Martinez, Marion. Publisher: Oxford ; Philadelphia : Woodhead Publishing, [2013]Copyright date: ©2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 664.0068/4]
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FinTech revolution : universal inclusion in the new financial ecosystem / by Sofie Blakstad, Robert Allen.
by Blakstad, Sofie [author.] | Allen, Robert [author.]. Publisher: Cham : Palgrave Macmillan, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 332.10285]
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Nonviolent communication : a language of life / Marshall B. Rosenberg, PhD.
by Rosenberg, Marshall B [author.]. Edition: 3rd edition.Publisher: Encinitas, CA : PuddleDancer Press, [2015]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 153.6]
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Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin, Bruce E. Pinkleton.
by Austin, Erica Weintraub [author.] | Pinkleton, Bruce E [author.]. Edition: Third edition.Publisher: New York : Routledge, Taylor & Francis Group, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.2]
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Crisis management : concepts, methodologies, tools, and applications / Information Resources Management Association, editor.
by Information Resources Management Association [editor.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2014]Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Investments / Zvi Bodie, Alex Kane, Alan J. Marcus.
by Bodie, Zvi [author.] | Kane, Alex, 1942- [author.] | Marcus, Alan J [author.]. Edition: Twelfth edition.International student edition.Publisher: New York, NY : McGraw-Hill Education, [2021]Availability: Items available for loan: Taylor's Library-TU
[Call number: 332.6 BOD 2021]
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Media management matters : challenges and opportunities for bridging theory and practice / edited by Ulrike Rohn and Tom Evens.
by Evens, Tom, 1983- [editor.] | Rohn, Ulrike [editor.]. Publisher: New York, New York ; London : Routledge, [2020]Copyright date: ©2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Successful employee communications : a practitioner's guide to tools, models and best practice for internal communication / Sue Dewhurst and Liam FitzPatrick.
by Dewhurst, Sue [author.] | FitzPatrick, Liam [author.]. Publisher: New York : Kogan Page, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Crisis communications : a casebook approach / Kathleen Fearn-Banks.
by Fearn-Banks, Kathleen [author.]. Edition: Fifth edition.Publisher: New York, New York ; Oxfordshire, [England] : Routledge, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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