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Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older and better known / Debra Koontz Traverso.
by Koontz Traverso, Debra. Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.022 KOO]
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Customers.com : how to create a profitable business strategy for the Internet and beyond / Patricia B. Seybold with Ronni T. Marshak.
by Seybold, Patricia B | Marshak, Ronni T [(j.a.)]. Publisher: New York : Crown Business, c1998Availability: Items available for loan: TC External Storage
[Call number: 658.812 SEY]
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Takaful : effective marketing and sales practices / Aiman Fazeer Yap.
by Aiman Fazeer Yap. Publisher: Kuala Lumpur : Islamic Banking and Finance Institute Malaysia, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 368.0088297 AIM 2009]
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 12th editionPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(9), TC External Storage
[Call number: 658.8 KOT]
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The streetwise marketer : marketing leadership approaches they don't teach at business schools / by John Madsen & Billy Tan.
by Madsen, John. Publisher: Kuala Lumpur : Malaysian Institute of Management, c2001-2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658 MAD]
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Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.
by Cone, Steve, 1950-. Edition: 1st ed.Publisher: New York : Bloomberg Press, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CON 2008]
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Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai.
by Nahai, Nathalie. Publisher: Harlow, England : Pearson, c2012Availability: Items available for loan: TC External Storage
[Call number: 658.872 NAH 2012]
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Teknologi maklumat & komunikasi / Abdul Razak Hamdan ... [et al.]
by Abdul Razak Hamdan. Edition: Edisi Kedua.Publisher: Kuala Lumpur : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 384.3 TEK]
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Market research / Roger Lewis & Roger Trevitt
by Lewis, Roger, 1944 Sept. 27- | Trevitt, Roger [(j.a.)]. Publisher: Cheltenham : Nelson Thornes, 2003Availability: Items available for loan: TC External Storage
[Call number: 658.83 LEW]
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Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione.
by Kotler, Philip | Caslione, John A. Edition: 1st ed.Publisher: New York : American Management Association, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658 KOT 2009]
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CIM study text : professional certificate in marketing. [Paper 4]. Marketing in practice.
by Chartered Institute of Marketing | Youngson, Valerie. Edition: [3rd ed.]Publisher: London : BPP Professional Education, 2004Other title: Marketing in practice..Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CIM]
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CIM Study text : Professional certificate in marketing. [Paper 2]. Marketing environment.
by Chartered Institute of Marketing | Palmer, Adrian. Edition: [3rd ed.]Publisher: London : BPP Professional Education, 2004Other title: Marketing environment..Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CIM]
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Marketing ethics : cases and readings / [edited by] Patrick E. Murphy, Gene R. Laczniak.
by Murphy, Patrick E, 1948- | Laczniak, Eugene R. Edition: 1st ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 174.4 MAR]
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Content is king : writing and editing online / David Mill.
by Mill, David. Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2005Availability: Items available for loan: TC External Storage
[Call number: 808.0202854678 MIL]
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Becoming an author : advice for academics and other professionals / David Canter and Gavin Fairbairn.
by Canter, David V | Fairbairn, Gavin [(j.a.)]. Publisher: Maidenhead, England : Open University Press, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 070.52 CAN]
(1). Items available for reference: Taylor's Library-TU
[Call number: 070.52 CAN]
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The architect's handbook of professional practice : update 2006 / edited by Joseph A. Demkin.
by Demkin, Joseph A | American Institute of Architects. Publisher: Hoboken, N.J. : John Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 720.68 ARC]
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Publish your book : proven strategies and resources for enterprising author / Patricia Fry.
by Fry, Patricia L, 1940-. Publisher: New York : Allworth Press, [2012]Copyright date: ©2012Availability: Items available for loan: TC External Storage
[Call number: 070.52 FRY 2012]
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Contemplating corporate marketing, identity and communication / edited by Klement Podnar and John M.T. Balmer.
by Podnar, Klement | Balmer, John M. T. Publisher: London ; New York : Routledge, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.045 CON 2010]
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Library videos and webcasts / Thomas Sean Casserley Robinson.
by Robinson, Thomas Sean Casserley, 1966-. Publisher: New York : Neal-Schuman Publishers, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 025.50285 ROB 2010]
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Microblogging and lifestreaming in libraries / Robin M. Hastings.
by Hastings, Robin, 1973-. Publisher: New York : Neal-Schuman Publishers, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 025.04 HAS 2010]
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