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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post.
by Post, Karen. Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 POS 2012]
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European business and brand building [electronic resource] / Luciano Segreto ... [et al.] (eds.).
by Segreto, Luciano. Publisher: Bruxelles ; New York : P.I.E. Peter Lang, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27094]
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Branding in a competitive marketplace / Rajat K. Baisya.
by Baisya, Rajat K. Publisher: Los Angeles : SAGE, Response Business Books, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BAI 2013]
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
by Wheeler, Alina. Edition: 4th ed.Publisher: Hoboken, N. J.: Wiley, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2013]
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Fashion branding and consumer behaviors : scientific models / Tsan-Ming Choi, editor.
by Choi, Tsan-Ming [editor.]. Publisher: New York, [New York] : Springer, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Unbrandable : how to succeed in the new brand place / Adam N. Stone.
by Adz, King, 1969-. Publisher: London : Thames & Hudson, 2015Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ADZ 2015]
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956- [author.]. Edition: 4e [edition].Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KEL 2013]
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: Third editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KEL]
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What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.
by Yohn, Denise Lee, 1967- [author.]. Edition: First edition.Publisher: San Francisco, CA : Jossey-Bass, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 YOH 2014]
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What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.
by Yohn, Denise Lee, 1967-. Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Brand Bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.
by Millman, Debbie | Rodrigo Corral Design (Firm). Publisher: Beverly, Massachusetts : Rockport Publishers, [2012]Copyright date: ©2012Other title: Complete guide to building, designing, and sustaining brands.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BRA 2012]
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Branding : a very short introduction / Robert Jones.
by Jones, Robert [author.]. Publisher: Oxford : Oxford University Press, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 JON 2017]
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Building distinctive brand assets / Jenni Romaniuk.
by Romaniuk, Jenni [author.]. Publisher: Australia; New Zealand : Oxford University Press, 2018Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ROM 2018]
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Co-creating brands brand management from a co-creative perspective / Nicholas Ind, Holger Schmidt.
by Ind, Nicholas [author.] | Schmidt, Holger [author.]. Publisher: London : Bloomsbury Business, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2018]
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Brand management strategies : luxury and mass markets / William D'Arienzo.
by D'Arienzo, William [author.]. Publisher: New York : Fairchild Books, An imprint of Bloomsbury Publishing Inc : Bloomsbury, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DAR 2016]
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The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.
by Som, Ashok [author.] | Blanckaert, Christian [author.]. Edition: Second edition.Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2021]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SOM 2021]
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Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.
by Malinic, Radim, 1978- [author.]. Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MAL 2019]
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