Taylor's Library

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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 15th edition, Global editionPublisher: Harlow, Essex : Pearson Education Limited, 2016Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2016] (3).
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Consumer behaviour / Leon Schiffman... [et al.]

by Schiffman, Leon G.

Edition: 3rd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CON] (7).
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Marketing : creating and delivering value / Pascale G. Quester ... [et al.]

by Quester, Pascale G. (Pascale Genevieve).

Edition: 4th ed.Publisher: Sydney : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (9).
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The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.

by Birn, Robin.

Edition: 4th ed.Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BIR] (1).
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Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / Clyde M. Creveling, Lynne Hambleton, Burke McCarthy.

by Creveling, Clyde M, 1956- | Hambleton, Lynne | McCarthy, Burke.

Publisher: Upper Saddle River, NJ : Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRE] (1).
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Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins & Roddy Mullin.

by Cummins, Julian | Mullin, Roddy.

Edition: 3rd ed.Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 CUM] (1).
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Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.

Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAG] (1).
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Market intelligence : how and why organizations use market research / Martin Callingham.

by Callingham, Martin.

Publisher: London : Kogan Page, c2004Other title: How and why organizations use market research.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 CAL] (1).
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Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth.

by Groucutt, Jon | Leadley, Peter, 1943- | Forsyth, Patrick.

Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 GRO] (1).
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International marketing : strategy planning, market entry & implementation / Roger Bennett & Jim Blythe.

by Bennett, Roger, 1948 Apr. 9- | Blythe, Jim.

Edition: 3rd ed.Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 BEN] (3).
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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.

by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan, 1956-.

Edition: 4th ed.Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SMI] (1).
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Great answers to tough marketing questions / P.R. Smith.

by Smith, P. R. (Paul Russell), 1957-.

Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (1).
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How to be better at--marketing / Rod Davey and Anthony Jacks

by Davey, Rod | Jacks, Anthony.

Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DAV] (1).
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Inside-out marketing : how to create an internal marketing strategy / Michael Dunmore.

by Dunmore, Michael.

Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DUN] (1).
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If you're so brilliant-- how come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm McDonald.

by McDonald, Malcolm.

Publisher: London : Kogan Page, 2002Other title: How come your marketing plans are not working?.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (1).
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Marketing on a tight budget : an action guide to low-cost business growth / Patrick Forsyth.

by Forsyth, Patrick.

Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FOR] (1).
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Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older and better known / Debra Koontz Traverso.

by Koontz Traverso, Debra.

Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.022 KOO] (1).
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