Taylor's Library

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BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers / Matt Carmichael.

by Carmichael, Matt.

Publisher: New York : Palgrave Macmillan, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.834 CAR 2013] (1).
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Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 6th edition.Publisher: French's Forest, N.S.W. : Pearson Australia, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH 2014] (1).
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Consumer behaviour / Schiffman Bednall, Watson Kanuk.

by Bednall, Schiffman | Kanuk, Watson.

Publisher: Sydeny : Prentice Hall, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 BED] (1).
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Consumer behavior and marketing action / Henry Assael

by Assael, Henry.

Edition: 6th ed.Publisher: Cincinnati, Ohio ; Singapore : Thomson Learning, 2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 ASS] (5).
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Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.

by Kahle, Lynn R | Close, Angeline.

Publisher: New York : Routledge, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 796.06/98] (1).
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8th editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH] (8).
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Customer behaviour : consumer behaviour and beyond / Robert Widing ... [et al.]

by Widing, Robert E.

Edition: Pacific Rim ed.Publisher: Melbourne : Thomson Learning, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CUS] (2).
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard and James F. Engel.

by Blackwell, Roger D | Engel, James F | Miniard, Paul W.

Edition: Ninth editionPublisher: Ft. Worth, Tex. : Harcourt College Publishers, [2001]Copyright date: ©2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 BLA] (8).
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The buying brain : secrets for selling to the subconscious mind / A.K. Pradeep.

by Pradeep, A. K, 1963-.

Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PRA 2010] (1).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 7th ed.Publisher: New York : McGraw-Hill, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET] (1).
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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Publisher: Thousand Oaks, Calif. : SAGE, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 MOO] (4).
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Consumer behaviour / Leon Schiffman... [et al.]

by Schiffman, Leon G.

Edition: 3rd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CON] (7).
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Consumer behavior and marketing action / Henry Assael.

by Assael, Henry.

Edition: 5th edition.Publisher: Cincinnati, Ohio : South-Western College Publishing, [1995]Copyright date: ©1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 ASS] (1).
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The customer learning curve : creating profits from marketing chaos / Karl Hellman, Ardis Burst.

by Hellman, Karl | Burst, Ardis.

Publisher: Mason, Ohio : Thomson/South-Western c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 HEL] (1).
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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Publisher: Thousand Oaks, Calif ; London : SAGE, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MOO] (1).
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Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt.

by Solomon, Michael R | Rabolt, Nancy J.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 687.0688 SOL] (1).
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Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.

by Zinkhan, George M. (George Martin) | American Marketing Association.

Publisher: Chicago, Ill. : American Marketing Association, c2000Other title: Internet, consumer behavior, and strategy.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1072 ADV] (2).
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] Kelly L. Haws, William O. Bearden, Richard G. Netemeyer.

by Netemeyer, Richard G, 1956- | Haws, Kelly L | Bearden, William O, 1945-. Handbook of marketing scales.

Edition: 3rd ed.Publisher: Los Angeles : SAGE, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAN 2011] (2).
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The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant.

by Grant, John, 1964-.

Publisher: Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 GRA] (1).
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