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Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle.
by Doyle, David. Publisher: London : Kogan Page, 1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DOY]
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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Publisher: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 VAN]
(1).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy
by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome). Edition: Fifteenth editionPublisher: Boston, Mass. : Irwin/McGraw-Hill, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER]
(11).
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Marketing for tourism / J. Christopher Holloway.
by Holloway, J. Christopher. Edition: 4th ed.Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 HOL]
(2).
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- | Traver, Carol Guercio [(j.a.)]. Edition: 2nd ed.Publisher: Boston, Mass. : Pearson/Addison Wesley, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 LAU]
(2).
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Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.
by Mikunda, Christian. Publisher: London ; Sterling, VA : Kogan Page, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659 MIK]
(1).
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-. Edition: 7th editionPublisher: Mason, Ohio : Thomson/South-Western, 2004Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAM]
(4).
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Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR]
(7).
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From kitchen to market : selling your gourmet food specialty / Stephen F. Hall.
by Hall, Stephen F. Publisher: Dover, New Hampshire : Upstart Publishing, c1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 664.00688 HAL]
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Marketing : an introduction / Gary Armstrong, Philip Kotler.
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: 7th editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM]
(5).
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Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].
by Cheverton, Peter. Edition: 2nd ed.Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CHE]
(2).
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International e-business marketing / Richard Fletcher, Jim Bell and Rod McNaughton.
by Fletcher, Richard, 1940- | Bell, Jim | McNaughton, Rod B. Publisher: London : Thomson Learning, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 FLE]
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Up close & personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.].
by Gamble, Paul R. Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 UPC]
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Management and marketing : with mini-dictionary / Ian MacKenzie.
by MacKenzie, Ian, 1954-. Publisher: Hove : Language Teaching Publications, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAC]
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A guide to Web marketing : successful promotion on the Net / Judy Davis.
by Davis, Judy. Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800285 DAV]
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 10th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 KER]
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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
by Etzel, Michael J | Walker, Bruce J | Stanton, William J. Edition: 13th ed.Publisher: Boston, Mass. : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ETZ]
(1).
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