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Webinare, QR-Codes und LBS-Service [electronic resource] : neue Instrumente im Multimedia Marketing / Thomas Urban/Andreas M. Carjell.
by Urban, Thomas | Carjell, Andreas M. Publisher: Frankfurt am Main : Peter Lang, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.14/4]
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Marketing automation for dummies [electronic resource] / by Mathew Sweezey.
by Sweezey, Mathew. Publisher: Hoboken : Wiley, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8 | 658.8/72 | 658.872]
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Lead generation for dummies / by Dayna Rothman ; foreword by Jon Miller.
by Rothman, Dayna [author.] | Miller, Jon [author of introduction, etc.]. Publisher: Hoboken, New Jersey : John Wiley & Sons, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Marketing communications [electronic resource] : integrating offline and online with social media / PR Smith & Ze Zook.
by Smith, P. R. (Paul Russell), 1957- | Zook, Ze. Edition: 5th ed.Publisher: London ; Philadelphia : Kogan Page, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/02]
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Relationship marketing [electronic resource] : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne.
by Christopher, Martin | Payne, Adrian | Ballantyne, David. Edition: [Rev. ed.].Publisher: Oxford ; Boston : Butterworth-Heinemann, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Marketing destinations and venues for conferences, conventions and business events [electronic resource] / Rob Davidson and Tony Rogers.
by Davidson, Rob | Rogers, Tony, 1945-. Publisher: Oxford : Elsevier/Butterworth-Heinemann, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 060.688]
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Marketing plans [electronic resource] : how to prepare them, how to use them, seventh edition / Malcolm McDonald, Hugh Wilson.
by McDonald, Malcolm | Wilson, Hugh, 1962- [aut]. Edition: 7th ed.Publisher: Chichester, West Sussex, U.K. : Wiley, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/02]
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E [author.]. Edition: Fifth edition.Publisher: New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659]
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Marketing with social media : a LITA guide / edited by Beth C. Thomsett-Scott.
by Thomsett-Scott, Beth C. Publisher: Chicago : ALA TechSource, an imprint of the American Library Association, [2014]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 021.7]
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We are what we sell : how advertising shapes American life ... and always has / Danielle Sarver Coombs and Bob Batchelor, editors.
by Coombs, Danielle Sarver | Batchelor, Bob. Publisher: Santa Barbara, California : Praeger, an imprint of ABC-Clio, [2014]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23]
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Ethical issues in communication professions [electronic resource] new agendas in communication / Minette Drumwright.
by Drumwright, Minette E | ebrary, Inc. Publisher: New York ; Oxfordshire, England : Routledge, c2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23]
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Communicating the new : methods to shape and accelerate innovation / Kim Erwin.
by Erwin, Kim, 1965- [author.]. Publisher: Hoboken, New Jersey : Wiley, [2014]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.4/5]
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Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.
by Jaffe, Joseph, 1970- [author.] | Albarda, Maarten [author.]. Publisher: Hoboken, New Jersey : Wiley, [2014]Other title: Zero | Zero paid media as the new marketing model.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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The graphic designer's guide to portfolio design / Debbie Rose Myers.
by Myers, Debbie Rose. Edition: Third edition.Publisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 741.6068/8]
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The routledge companion to arts marketing / edited by Daragh O'Reilly, Ruth Rentschler and Theresa Kirchner.
by O'Reilly, Daragh | Rentschler, Ruth, 1953- | Kirchner, Theresa. Publisher: New York : Routledge, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 700.688]
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Policy and marketing strategies for digital media / edited by Yu-li Liu and Robert G. Picard.
by Liu, Yu-li, 1957- | Picard, Robert G. Publisher: New York : Routledge, [2014]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 384.068/4]
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The political economy of city branding / Ari-Veikko Anttiroiko.
by Anttiroiko, Ari-Veikko. Publisher: Oxfordshire, England ; New York, New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.2/930776]
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Storyscaping : stop creating ads, start creating worlds / by Gaston Legorburu, Darren McColl.
by Legorburu, Gaston [author.] | McColl, Darren [author.]. Publisher: Hoboken : John Wiley & Sons, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman.
by Ottman, Jacquelyn A. Publisher: Sheffield [England] : Greenleaf Publishing ; Berrett-Koehler, [2011]Copyright date: ©2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/02]
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Economy hotels in China : a glocalized innovative hospitality sector / Songshan (Sam) Huang and Xuhua (Michael) Sun.
by Huang, Songshan | Sun, Xuhua. Publisher: Milton Park, Abingdon, Oxon : Routledge, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/7910951]
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