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Building brand identity in the age of social media : emerging research and opportunities / by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.
by Ekhlassi, Amir, 1979- [author.] | Niknejhad Moghadam, Mahdi, 1990- [author.] | Adibi, Amir Mohammad, 1991- [author.]. Publisher: Hershey : Business Science Reference, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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New technologies and branding / Philippe Sachetti, Thibaud Zuppinger.
by Sachetti, Philippe, 1958- [author.] | Zuppinger, Thibaud [author.]. Publisher: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda.
by Dwiv, Yogesh K [editor.] | Rana, Nripen P [editor.] | Slade, Emma L [editor.] | Shareef, Mahmud A [editor.] | Clement, Marc [editor.] | Simintiras, Antonis C [editor.] | Lal, Banita [editor.]. Publisher: Cham : Springer, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Media promotion and marketing for broadcasting, cable, and the Internet [electronic resource] / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.
by Eastman, Susan Tyler | Ferguson, Douglas A | Klein, Robert A, 1928- | ebrary, Inc. Edition: 5th ed.Publisher: Amsterdam ; Boston : Elsevier/Focal Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 384.55068/8]
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100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multi-channel world / Martin Newman and Malcolm McDonald.
by Newman, Martin (Business consultant) [author.] | McDonald, Malcolm [author.]. Publisher: London ; New York : Kogan Page, [2018]Other title: One hundred practical ways to improve customer experience.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/12]
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Baidu SEO : challenges and intricacies of marketing in China / Véronique Duong.
by Duong, Véronique [author.]. Publisher: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Back to the future : using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / Nina Krey and Patricia Rossi, editors.
by Academy of Marketing Science. Annual Conference (2017 : Coronado Island, CA) | Krey, Nina [editor.] | Rossi, Patricia [ditor.]. Publisher: Cham, Switzerland : Springer Nature , 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.
by Struhl, Steven M [author.]. Publisher: London : Kogan Page Limited, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.800285/63]
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Artificial intelligence for marketing : practical applications / Jim Sterne.
by Sterne, Jim, 1955- [author.]. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.800285/63]
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Collaborative research design : working with business for meaningful findings / Per Vagn Freytag, Louise Young, editors.
by Freytag, Per Vagn [editor.] | Young, Louise [editor.]. Publisher: Singapore : Springer Verlag 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Managing biotechnology : from science to market in the digital age / by Dr. Francoise Simon, Professor Emerita, Columbia University and Senior Faculty, Mount Sinai School of Medicine, New York, NY, Dr. Glen Giovannetti, EY Global Biotechnology Leader.
by Simon, Francoise, 1946- [author.] | Giovannetti, Glen, 1962- [author.]. Publisher: Hoboken : Wiley, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 660.6068/8]
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Innovation in pricing : contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu.
by Hinterhuber, Andreas [editor.] | Liozu, Stephan [editor.]. Edition: Second edition.Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/16]
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Marketing research for the tourism, hospitality and events industries [electronic resource] / Bonita Kolb.
by Kolb, Bonita M [author.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
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Pink tourism [electronic resource] : holidays of gay men and lesbians / Howard L. Hughes.
by Hughes, Howard L | ebrary, Inc. Publisher: Wallingford : CABI, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.688]
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The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri.
by Camilleri, Mark Anthony, 1976- [editor.]. Edition: First edition.Publisher: Bingley, UK : Emerald Publishing, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.688]
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Experiential consumption and marketing in tourism within a cross-cultural context / editors Antónia Correia, Alan Fyall, Metin Kozak.
by Correia, Antónia [editor.] | Fyall, Alan [editor.] | Kozak, Metin [editor.]. Publisher: Oxford : Goodfellow Publishers, Limited, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.47910688]
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Marketing island destinations [electronic resource] : concepts and cases / edited by Acolla Lewis-Cameron, Sherma Roberts.
by Lewis-Cameron, Acolla | Roberts, Sherma. Publisher: Oxford : Elsevier, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.47910688]
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Marketing research for non-profit, community and creative organizations [electronic resource] : how to improve your product, find customers and effectively promote your message / Bonita Kolb.
by Kolb, Bonita M | ScienceDirect (Online service). Publisher: Amsterdam ; London : Elsevier/Butterworth-Heinemann, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Managing markets and customers [electronic resource].
by Elearn Limited (Great Britain). Publisher: Amsterdam ; Boston : Elsevier/Pergamon Flexible Learning : ELEARN, 2009Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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The insider's guide to independent film distribution [electronic resource] / Stacey Parks.
by Parks, Stacey. Edition: 2nd ed.Publisher: Waltham, MA : Elsevier/Focal Press, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 384/.84]
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