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Digital analytics for marketing / Marshall Sponder.
by Sponder, Marshall [author.] | Khan, Gohar F. Edition: First edition.Publisher: London : Taylor and Francis, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/340285]
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New methods of market research and analysis / G. Scott Erickson.
by Erickson, G. Scott [author.]. Publisher: Northampton, MA : Edward Elgar Publishing, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.
by Struhl, Steven M [author.]. Publisher: London : Kogan Page Limited, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.800285/63]
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Collaborative research design : working with business for meaningful findings / Per Vagn Freytag, Louise Young, editors.
by Freytag, Per Vagn [editor.] | Young, Louise [editor.]. Publisher: Singapore : Springer Verlag 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Marketing research for the tourism, hospitality and events industries [electronic resource] / Bonita Kolb.
by Kolb, Bonita M [author.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
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Marketing research for non-profit, community and creative organizations [electronic resource] : how to improve your product, find customers and effectively promote your message / Bonita Kolb.
by Kolb, Bonita M | ScienceDirect (Online service). Publisher: Amsterdam ; London : Elsevier/Butterworth-Heinemann, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella.
by Chiu, Susan | Tavella, Domingo, 1948- | ScienceDirect (Online service). Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne.
by Sterne, Jim, 1955-. Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Marketing research kit for dummies [electronic resource] / by Michael R. Hyman and Jeremy J. Sierra.
by Hyman, Michael R. (Michael Richard) | Sierra, Jeremy J. Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.
by Jeffery, Mark, 1965-. Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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The entrepreneur's guide to market research [electronic resource] / Anne M. Wenzel.
by Wenzel, Anne M. Publisher: Santa Barbara, Calif. : Praeger, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Business administration management and entrepreneurship [electronic resource] / Lela Shin, Gilm Santoro.
by Shin, Lela | Santoro, Gilma. Edition: 1st ed.Publisher: Delhi : College Publishing House, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658]
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The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
by Hedin, Hans [author.] | Hirvensalo, Irmeli [author.] | Vaarnas, Markko [author.]. Edition: Second edition.Publisher: West Sussex, England : John Wiley & Sons, 2011Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Data crush : how the information tidal wave is driving new business opportunities / Christopher Surdak.
by Surdak, Christopher. Publisher: New York : American Management Association, [2014]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.4/038]
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Business intelligence for new-generation managers [electronic resource] : current avenues of development / edited by Jörg H. Mayer, Reiner Quick.
by Mayer, Jörg H | Quick, Reiner | SpringerLink (Online service). Source: Springer eBooksPublisher: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83]
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The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.
by Smith, D. V. L. (David Van Lloyd) [author.] | Fletcher, J. H [author]. Publisher: Chichester, West Sussex : Wiley, 2004Other title: Art and science of interpreting market research evidence.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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R for marketing research and analytics / Chris Chapman and Elea McDonnell Feit.
by Chapman, Chris [author.] | Feit, Elea McDonnell [author.]. Edition: Second edition.Publisher: Cham : Springer, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 005.133]
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Essentials of marketing analytics / Joseph Hair, Dana E. Harrison, Haya Ajjan.
by Hair, Joseph F., Jr, 1944- [author.] | Harrison, Dana E [author.] | Ajjan, Haya [author.]. Edition: International student edition.Publisher: New York : McGraw-Hill, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Handbook of research on social media applications for the tourism and hospitality sector / Célia M. Q. Ramos, Cláudia Ribeiro de Almeida, and Paula Odete Fernandes, editors.
by Ramos, Célia M. Q [editor.] | Almeida, Cláudia Ribeiro de, 1971- [editor.] | Fernandes, Paula Odete, 1969- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.19/91]
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Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.
by Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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