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Digital analytics for marketing / Marshall Sponder.

by Sponder, Marshall [author.] | Khan, Gohar F.

Edition: First edition.Publisher: London : Taylor and Francis, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/340285] (1).
New methods of market research and analysis / G. Scott Erickson.

by Erickson, G. Scott [author.].

Publisher: Northampton, MA : Edward Elgar Publishing, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.

by Struhl, Steven M [author.].

Publisher: London : Kogan Page Limited, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.800285/63] (1).
Collaborative research design : working with business for meaningful findings / Per Vagn Freytag, Louise Young, editors.

by Freytag, Per Vagn [editor.] | Young, Louise [editor.].

Publisher: Singapore : Springer Verlag 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
Marketing research for the tourism, hospitality and events industries [electronic resource] / Bonita Kolb.

by Kolb, Bonita M [author.].

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.4/791] (1).
Marketing research for non-profit, community and creative organizations [electronic resource] : how to improve your product, find customers and effectively promote your message / Bonita Kolb.

by Kolb, Bonita M | ScienceDirect (Online service).

Publisher: Amsterdam ; London : Elsevier/Butterworth-Heinemann, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella.

by Chiu, Susan | Tavella, Domingo, 1948- | ScienceDirect (Online service).

Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne.

by Sterne, Jim, 1955-.

Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Marketing research kit for dummies [electronic resource] / by Michael R. Hyman and Jeremy J. Sierra.

by Hyman, Michael R. (Michael Richard) | Sierra, Jeremy J.

Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.

by Jeffery, Mark, 1965-.

Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
The entrepreneur's guide to market research [electronic resource] / Anne M. Wenzel.

by Wenzel, Anne M.

Publisher: Santa Barbara, Calif. : Praeger, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
Business administration management and entrepreneurship [electronic resource] / Lela Shin, Gilm Santoro.

by Shin, Lela | Santoro, Gilma.

Edition: 1st ed.Publisher: Delhi : College Publishing House, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658] (1).
The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.

by Hedin, Hans [author.] | Hirvensalo, Irmeli [author.] | Vaarnas, Markko [author.].

Edition: Second edition.Publisher: West Sussex, England : John Wiley & Sons, 2011Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
Data crush : how the information tidal wave is driving new business opportunities / Christopher Surdak.

by Surdak, Christopher.

Publisher: New York : American Management Association, [2014]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.4/038] (1).
Business intelligence for new-generation managers [electronic resource] : current avenues of development / edited by Jörg H. Mayer, Reiner Quick.

by Mayer, Jörg H | Quick, Reiner | SpringerLink (Online service).

Source: Springer eBooksPublisher: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83] (1).
The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.

by Smith, D. V. L. (David Van Lloyd) [author.] | Fletcher, J. H [author].

Publisher: Chichester, West Sussex : Wiley, 2004Other title: Art and science of interpreting market research evidence.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
R for marketing research and analytics / Chris Chapman and Elea McDonnell Feit.

by Chapman, Chris [author.] | Feit, Elea McDonnell [author.].

Edition: Second edition.Publisher: Cham : Springer, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 005.133] (1).
Essentials of marketing analytics / Joseph Hair, Dana E. Harrison, Haya Ajjan.

by Hair, Joseph F., Jr, 1944- [author.] | Harrison, Dana E [author.] | Ajjan, Haya [author.].

Edition: International student edition.Publisher: New York : McGraw-Hill, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
Handbook of research on social media applications for the tourism and hospitality sector / Célia M. Q. Ramos, Cláudia Ribeiro de Almeida, and Paula Odete Fernandes, editors.

by Ramos, Célia M. Q [editor.] | Almeida, Cláudia Ribeiro de, 1971- [editor.] | Fernandes, Paula Odete, 1969- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.19/91] (3).
Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.

by Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).