Taylor's Library

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Marketing research / David A. Aaker, V. Kumar, George S. Day

by Aaker, David A. (David Allen), 1938- | Day, George S [(j.a.)] | Kumar, V, 1957- [(j.a.)].

Edition: 6th ed.Publisher: N.Y. : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 AAK] (1).
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The handbook for focus group research / Thomas L. Greenbaum.

by Greenbaum, Thomas L.

Edition: 2nd ed.Publisher: Thousand Oaks, Calif. : SAGE, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 GRE] (1).
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Marketing research / Wong Toon Quee

by Wong, Toon Quee.

Edition: 2nd ed.Publisher: Singapore: Heinemann, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 WON] (1).
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Marketing research / Alvin C. Burns, Ronald F. Bush

by Burns, Alvin C | Bush, Ronald F [(j.a.)].

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (3).
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Marketing research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 3rd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (3).
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Marketing research : an applied approach / Naresh Malhotra, David Birks

by Malhotra, Naresh K | Birks, David F.

Edition: European ed.Publisher: Harlow, England : Financial Times Prentice Hall : Pearson Education, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (1), TC External Storage [Call number: 658.83 MAL] (1).
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International marketing research / V. Kumar.

by Kumar, V, 1957-.

Edition: Eastern economy ed.Publisher: New Delhi : Prentice-Hall of India, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 KUM] (1).
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Advanced methods of marketing research / edited by Richard P. Bagozzi

by Bagozzi, Richard P.

Publisher: Cambridge, Mass. : Blackwell Business, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ADV] (1).
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Marketing research / David Aaker, V. Kumar, George Day

by Aaker, David A. (David Allen), 1938- | Day, George [(j.a.)] | Kumar, V, 1957- [(j.a.)].

Edition: 7th ed.Publisher: New York : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 AAK] (1).
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Marketing research for managers / Sunny Crouch, Matthew Housden

by Crouch, Sunny | Housden, Matthew [(j.a.)].

Edition: 2nd ed.Publisher: Oxford: Butterworth Heinemann, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 CRO] (2).
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Marketing research for beginners : a practical handbook / Khoo Hong Meng.

by Khoo, Hong Meng, 1963-.

Publisher: Singapore : Cengage Learning Asia, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 KHO 2012] (1).
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Essentials of marketing research / Tony Proctor.

by Proctor, Tony.

Edition: 2nd ed.Publisher: Harlow, England ; New York : Financial Times, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 PRO] (3).
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Project evaluation and feasibility analysis for hospitality operations / Kevin Baker.

by Baker, Kevin, 1949-.

Publisher: Melbourne: Hospitality Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 338.476479494 BAK] (6).
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The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.

by Smith, D. V. L. (David Van Lloyd) [author.] | Fletcher, J. H [author].

Publisher: Chichester, West Sussex : Wiley, 2004Other title: Art and science of interpreting market research evidence.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
Research handbook on luxury branding / edited by Felicitas Morhart (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland), Keith Wilcox (Barbara and Meyer Feldberg Associate Professor of Business, Columbia Business School, Columbia University, US) and Sandor Czellar (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland).

by Morhart, Felicitas [editor.] | Wilcox, Keith [editor.] | Czellar, Sandor [editor.] | Edward Elgar Publishing [publisher.].

Publisher: Northampton : Edward Elgar Publishing, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Consumer behaviour / Lennora Putit, Kenny Teoh Guan Cheng, Amily Fikry.

by Lennora Putit [author.] | Cheng, Kenny Teoh Guan | Amily Fikry [author.].

Shah Alam, Selangor : Oxford University Press, 2015Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8342 PUT 2015] (1).
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