Taylor's Library

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Creative genius : an innovation guide for business leaders, border crossers and game changers / Peter Fisk.

by Fisk, Peter (Peter Robert).

Publisher: Chichester, West Sussex : Capstone, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4063 FIS 2011] (1).
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Strategic marketing [electronic resource] : an introduction / Tony Proctor.

by Proctor, Tony | ebrary, Inc.

Publisher: London ; New York : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/02] (1).
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Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.

by Varey, Richard J, 1955- | Lewis, Barbara R | ebrary, Inc.

Publisher: London ; New York : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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How to write a marketing plan [electronic resource] / John Westwood.

by Westwood, John, 1947- | ebrary, Inc.

Edition: 3rd ed.Publisher: London ; Philadelphia : Kogan Page, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/02] (1).
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How come your marketing plans aren't working? [electronic resource] : the essential guide to marketing planning / Malcolm McDonald.

by McDonald, Malcolm | ebrary, Inc.

Publisher: London : Kogan Page, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.802] (1).
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Essentials of marketing management / Geoff Lancaster and Lester Massingham.

by Lancaster, Geoffrey, 1938- [author.] | Massingham, Lester [author.].

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
International marketing : strategy development and implementation / Carl Arthur Solberg.

by Solberg, Carl Arthur [author.].

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/4] (1).
Back to the future : using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / Nina Krey and Patricia Rossi, editors.

by Academy of Marketing Science. Annual Conference (2017 : Coronado Island, CA) | Krey, Nina [editor.] | Rossi, Patricia [ditor.].

Publisher: Cham, Switzerland : Springer Nature , 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
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Entrepreneur magazine's 103 start-up marketing tips [electronic resource] / by Rieva Lesonsky.

by Lesonsky, Rieva | ebrary, Inc.

Publisher: Irvine, CA : Entreprenuer Media, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Managing markets and customers [electronic resource].

by Elearn Limited (Great Britain).

Publisher: Amsterdam ; Boston : Elsevier/Pergamon Flexible Learning : ELEARN, 2009Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
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The marketing strategy desktop guide [electronic resource] / Norton Paley.

by Paley, Norton | ebrary, Inc.

Edition: 2nd ed.Publisher: London : Thorogood, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Consumer empowerment [electronic resource] / guest editor: Len Tiu Wright.

by Wright, Len Tiu | ebrary, Inc.

Publisher: Bradford, England : Emerald Group Pub, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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30 minutes - to write a marketing plan [electronic resource] / John Westwood.

by Westwood, John, 1947- | ebrary, Inc.

Publisher: London : Kogan Page, 1997Other title: Thirty minutes to write a marketing plan.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Preparing the marketing plan [electronic resource] / David Parmerlee.

by Parmerlee, David | ebrary, Inc.

Edition: New ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8] (1).
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Mastering marketing [electronic resource] : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown.

by Ruskin-Brown, Ian | ebrary, Inc.

Publisher: London : Thorogood, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Sales and marketing the Six Sigma Way [electronic resource] / Michael J. Webb ; with Tom Gorman.

by Webb, Michael J | Gorman, Tom | ebrary, Inc.

Publisher: Chicago : Kaplan Pub., 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/02] (1).
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The marketing accountability imperative [electronic resource] : driving superior returns on marketing investments / Michael E. Dunn with Chris Halsall.

by Dunn, Michael (Michael Edward) | Halsall, Chris, 1967-.

Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Understanding digital marketing [electronic resource] : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones.

by Ryan, Damian | Jones, Calvin.

Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Prove it before you promote it [electronic resource] : how to take the guesswork out of marketing / Steve Cuno.

by Cuno, Steve, 1954-.

Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).