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Marketing information products and services [electronic resource] : a primer for librarians and information professionals / editors, Abhinandan K. Jain ... [et al.].
by Jain, Abhinandan K | International Development Research Centre (Canada) | ebrary, Inc. Publisher: Ottawa : New Delhi : International Development Research Centre ; Tata McGraw-Hill Pub. Co., c1999Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 025.5/2/0688]
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Creative genius : an innovation guide for business leaders, border crossers and game changers / Peter Fisk.
by Fisk, Peter (Peter Robert). Publisher: Chichester, West Sussex : Capstone, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4063 FIS 2011]
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Strategic marketing [electronic resource] : an introduction / Tony Proctor.
by Proctor, Tony | ebrary, Inc. Publisher: London ; New York : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/02]
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Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.
by Varey, Richard J, 1955- | Lewis, Barbara R | ebrary, Inc. Publisher: London ; New York : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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How to write a marketing plan [electronic resource] / John Westwood.
by Westwood, John, 1947- | ebrary, Inc. Edition: 3rd ed.Publisher: London ; Philadelphia : Kogan Page, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/02]
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How come your marketing plans aren't working? [electronic resource] : the essential guide to marketing planning / Malcolm McDonald.
by McDonald, Malcolm | ebrary, Inc. Publisher: London : Kogan Page, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.802]
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Essentials of marketing management / Geoff Lancaster and Lester Massingham.
by Lancaster, Geoffrey, 1938- [author.] | Massingham, Lester [author.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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International marketing : strategy development and implementation / Carl Arthur Solberg.
by Solberg, Carl Arthur [author.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/4]
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Back to the future : using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / Nina Krey and Patricia Rossi, editors.
by Academy of Marketing Science. Annual Conference (2017 : Coronado Island, CA) | Krey, Nina [editor.] | Rossi, Patricia [ditor.]. Publisher: Cham, Switzerland : Springer Nature , 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Entrepreneur magazine's 103 start-up marketing tips [electronic resource] / by Rieva Lesonsky.
by Lesonsky, Rieva | ebrary, Inc. Publisher: Irvine, CA : Entreprenuer Media, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Managing markets and customers [electronic resource].
by Elearn Limited (Great Britain). Publisher: Amsterdam ; Boston : Elsevier/Pergamon Flexible Learning : ELEARN, 2009Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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The marketing strategy desktop guide [electronic resource] / Norton Paley.
by Paley, Norton | ebrary, Inc. Edition: 2nd ed.Publisher: London : Thorogood, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Consumer empowerment [electronic resource] / guest editor: Len Tiu Wright.
by Wright, Len Tiu | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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30 minutes - to write a marketing plan [electronic resource] / John Westwood.
by Westwood, John, 1947- | ebrary, Inc. Publisher: London : Kogan Page, 1997Other title: Thirty minutes to write a marketing plan.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Preparing the marketing plan [electronic resource] / David Parmerlee.
by Parmerlee, David | ebrary, Inc. Edition: New ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
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Mastering marketing [electronic resource] : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown.
by Ruskin-Brown, Ian | ebrary, Inc. Publisher: London : Thorogood, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Sales and marketing the Six Sigma Way [electronic resource] / Michael J. Webb ; with Tom Gorman.
by Webb, Michael J | Gorman, Tom | ebrary, Inc. Publisher: Chicago : Kaplan Pub., 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/02]
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The marketing accountability imperative [electronic resource] : driving superior returns on marketing investments / Michael E. Dunn with Chris Halsall.
by Dunn, Michael (Michael Edward) | Halsall, Chris, 1967-. Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Understanding digital marketing [electronic resource] : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones.
by Ryan, Damian | Jones, Calvin. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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