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A framework for marketing management / Philip Kotle, Kevin Lane Keller.
by Kotler, Philip [author] | Keller, Kevin Lane, 1956- [author.]. Edition: Sixth edition.Global edition.Publisher: Harlow, England : Pearson Education, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2016]
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Retail marketing management : principles and practice / Helen Goworek, Peter McGoldrick.
by Goworek, Helen [author] | McGoldrick, Peter J [author]. Publisher: Harlow, United Kingdom : Pearson Education Limited, 2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.87 GOW 2015]
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Marketing strategy : a decision-focused approach / Orville C Walker, John W Mullins.
by Walker, Orville C [author] | Mullins, John W. (John Walker) [author]. Edition: Eighth edition.International edition.Publisher: New York, NY : McGraw-Hill Education, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WAL 2014]
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Strategic marketing / Subhash C. Jain, George T. Haley.
by Jain, Subhash C, 1942- | Haley, George T. Edition: Asia ed.Publisher: Singapore : Cengage Learning, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 JAI 2009]
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Principles and practice of marketing / Jim Blythe.
by Blythe, Jim. Edition: 2nd ed.Publisher: Andover : South-Western/Cengage Learning, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BLY 2009]
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Start right [electronic resource] : Entrepreneur magazine's 103 start-up marketing tips / by Rieva Lesonsky and Leann Anderson.
by Lesonsky, Rieva | Anderson, Leann | ebrary, Inc. Publisher: Irvine, Calif. : Entreprenuer Media, c2001Other title: 103 start-up marketing tips | One hundred three start-up marketing tips | Marketing tips.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Strategic success [electronic resource] : advanced marketing tips / by Rieva Lesonsky.
by Lesonsky, Rieva | ebrary, Inc. Publisher: Irvine, Calif. : Entreprenuer, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong.
by Kotler, Philip [author.] | Keller, Kevin Lane, 1956- [author.] | Ang, Swee Hoon [author.] | Leong, Siew Meng [author.] | Tan, Chin Tiong [author.]. Edition: Seventh edition.Publisher: Harlow : Pearson Education Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2018]
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 14e [edition].Global edition.Publisher: Harlow : Pearson Education Limited, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2012]
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Get the word out [electronic resource] : Entrepreneur magazine's 98 marketing tips for promoting your business / by Rieva Lesonsky and Leann Anderson.
by Lesonsky, Rieva | Anderson, Leann | ebrary, Inc. Publisher: Irvine, Calif. : Entreprenuer Media, c2001Other title: 98 marketing tips | Ninety eight marketing tips | Marketing tips.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.
by Zwick, Detlev | Cayla, Julien. Publisher: Oxford : Oxford University Press, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 INS 2011]
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The marketing strategy desktop guide [electronic resource] / Norton Paley.
by Paley, Norton | ebrary, Inc. Publisher: London : Thorogood, c2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Gurus on marketing [electronic resource] / Sultan Kermally.
by Kermally, Sultan | ebrary, Inc. Publisher: London : Thorogood, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing genius / Peter Fisk.
by Fisk, Peter. Publisher: Chichester, England : Capstone, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 FIS]
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Brand management 101 : 101 lessons from real-world marketing / Mainak Dhar.
by Dhar, Mainak. Publisher: Singapore : John Wiley & Sons (Asia) 2007Other title: Brand management 101 : lessons from real-world marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DHA]
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Strategic market management / David A. Aaker, Michael K. Mills.
by Aaker, David A. (David Allen), 1938- | Mills, Michael, K, 1949-. Edition: Pacific Rim ed.Publisher: Milton, Qld. : John Wiley, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AAK]
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Scenarios in marketing : from vision to decision / edited by Gill Ringland and Laurie Young.
by Ringland, Gill | Young, Laurie, 1955-. Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SCE]
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Grow right [electronic resource] : Entrepreneur magazine's 102 marketing tips for growing businesses / by Rieva Lesonsky and Leann Anderson.
by Lesonsky, Rieva | Anderson, Leann | ebrary, Inc. Publisher: Irvine, Calif. : Entreprenuer Media, c2001Other title: 102 marketing tips | One hundred two marketing tips | Marketing tips.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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What you need to know about marketing / Simon Middleton.
by Middleton, Simon, 1958-. Publisher: Chichester : Capstone, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MID 2011]
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Sustainability marketing : a global perspective / Frank Belz and Ken Peattie.
by Belz, Frank-Martin | Peattie, Ken. Publisher: Chichester, West Susses, U.K. ; Hoboken, NJ : John Wiley, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 BEL 2009]
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