Taylor's Library

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo [(j.a.)].

Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/ Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (1).
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Contemporary marketing / David L. Kurtz.

by Kurtz, David L.

Edition: 16th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2014Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 KUR 2014] (2).
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Brand marketing [videorecording] : why we eat, drink, and wear brand names.

by Learning Seed Company.

Publisher: [Lake Zurich, IL] : Learning Seed, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BRA] (1).
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Collaboration and co-creation : new platforms for marketing and innovation / Gaurav Bhalla.

by Bhalla, Gaurav.

Publisher: New York : Springer, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BHA 2011] (1).
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Basic Marketing : a situational orientation / C. Glean Walters, D. Wayne Norvell and Sam J. Bruno

by Walters, C. Glenn | Bruno, Sam J | Norvell, D. Wayne.

Publisher: Alabama : Colonial Press, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WAL] (1).
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Marketing : an introduction / Gary Armstrong, Philip Kotler

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM] (13), TC External Storage [Call number: 658.8 ARM] (1).
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Principles of marketing / Philip Kotler ... [et al.]

by Kotler, Philip.

Edition: 2nd ed.Publisher: [Frenchs Forest, N.S.W.] : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (11).
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Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.

by Trout, Jack | Rivkin, Steve, 1947-.

Publisher: New York : Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 TRO] (3).
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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

by Pride, William M, 1942- | Ferrell, O. C.

Edition: 12th ed.Publisher: Boston, Mass. : Houghton Mifflin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (6).
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Marketing communications : an integrated approach / P.R. Smith with Jonathan Taylor.

by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan.

Edition: 3rd ed.Publisher: London : Kogan Page, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (2).
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Principles of marketing / Frances Brassington.

by Brassington, Frances | Pettitt, Stephen.

Edition: 3rd ed.Publisher: Harlow : Financial Times Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BRA] (3).
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Contemporary marketing / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Publisher: Mason, Ohio : South-Western/Thomson Learning, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BOO] (2).
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Foundations of marketing / David Jobber, John Fahy.

by Jobber, David, 1947- | Fahy, John.

Publisher: Maidenhead : McGraw-Hill, [2003]Copyright date: Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 JOB] (1).
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Welcome to the creative age : bananas, business and the death of marketing / Mark Earls

by Earls, Mark.

Publisher: Chichester, West Sussex : John Wiley, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 EAR] (2), TC External Storage [Call number: 658.8 EAR] (1).
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Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 10th ed., Int. ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (6), TC External Storage [Call number: 658.8 KOT] (1).
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