Taylor's Library

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The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko.

by Safko, Lon.

Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SAF 2013] (1).
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What great salespeople do : the science of selling through emotional connection and the power of story / Michael Bosworth, Ben Zoldan.

by Bosworth, Michael T | Zoldan, Ben.

Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.85 BOS 2012] (1).
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Principles of marketing : activebook version 1.0 / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Publisher: Upper Saddle River, NJ : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Principles of marketing / Philip Kotler ... [et al.]

by Clark, Eugene | Kotler, Philip.

Publisher: Frenchs Forest, NSW. : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (2).
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BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers / Matt Carmichael.

by Carmichael, Matt.

Publisher: New York : Palgrave Macmillan, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.834 CAR 2013] (1).
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Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 6th edition.Publisher: French's Forest, N.S.W. : Pearson Australia, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH 2014] (1).
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Collaboration and co-creation : new platforms for marketing and innovation / Gaurav Bhalla.

by Bhalla, Gaurav.

Publisher: New York : Springer, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BHA 2011] (1).
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Basic Marketing : a situational orientation / C. Glean Walters, D. Wayne Norvell and Sam J. Bruno

by Walters, C. Glenn | Bruno, Sam J | Norvell, D. Wayne.

Publisher: Alabama : Colonial Press, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WAL] (1).
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Foundations of marketing / David Jobber, John Fahy.

by Jobber, David, 1947- | Fahy, John.

Publisher: Maidenhead : McGraw-Hill, [2003]Copyright date: Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 JOB] (1).
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The marketing plan : how to prepare and implement it / William M. Luther.

by Luther, William M.

Edition: 3rd ed.Publisher: New York : American Management Association, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 LUT] (1).
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