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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-. Edition: Twelfth editionPublisher: Mason, OH : South-Western/Cengage Learning, 2013Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAM 2013]
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Event sponsorship and fundraising : an advanced guide / Tom Lunt and Eva Nicotra.
by Lunt, Tom [author.] | Nicotra, Eva [author.]. Publisher: London ; New York : Kogan Page Limited, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 394.2068 LUN 2019]
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 15th edition, Global editionPublisher: Harlow, Essex : Pearson Education Limited, 2016Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2016]
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Marketing communications : theory and applications / John R. Rossiter.
by Rossiter, John R | Bellman, Steven. Publisher: French Forest, NSW Pearson Education c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ROS]
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Marketing research / John Boyce.
by Boyce, John David, 1934-. Edition: 2e [edition].Publisher: North Ryde, N.S.W. : McGraw-Hill Australia Pty Limited, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BOY 2005]
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Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A. Shimp, J. Craig Andrews.
by Chitty, William [author.] | Luck, Edwina [author.] | Barker, Nigel [author.] | Shimp, Terence A [author.] | Andrews, J. Craig [author.] | Sassenberg, Anne-Marie [author.]. Edition: 5th edition Asia-Pacific edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CHI 2018]
(1). In transit (1).
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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
by Cateora, Philip R | Gilly, Mary C | Graham, John L. Edition: 16th ed.Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 CAT 2013]
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Marketing research / Alvin C. Burns, Ronald F. Bush ; International edition contributions by Nilanjana Sinha.
by Burns, Alvin C | Bush, Ronald F | Sinha, Nilanjana. Edition: 7th ed., int. ed.Publisher: Harlow : Pearson, c2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR 2014]
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Global marketing : a decision-oriented approach / Svend Hollensen.
by Hollensen, Svend. Edition: Seventh edition.Publisher: Harlow, England : Pearson Education Limited, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 HOL 2017]
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The Routledge handbook of tourism marketing / edited by Scott McCabe.
by McCabe, Scott. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 ROU 2014]
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Safety and security in tourism : recovery marketing after crises / edited by Noel Scott, Eric Laws and Bruce Prideaux.
by Scott, Noel, 1958- | Laws, Eric, 1945- | Prideaux, B. (Bruce). Publisher: London ; New York : Routledge, Taylor & Francis Group, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 SCO 2013]
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Branding + interior design : visibility and business strategy for interior designers / Kim Kuhteubl.
by Kuhteubl, Kim [author.]. Publisher: Atglen, PA : Schiffer Publilshing Ltd, [2016]Copyright date: ©2016Other title: Branding plus interior design | Branding and interior design.Availability: Items available for loan: Taylor's Library-TU
[Call number: 747.068 KUH 2016]
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Tourism management, marketing, and development / Volume 1, The importance of networks and ICTs / edited by Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, and Christian Longhi.
by Mariani, Marcello M [editor.] | Baggio, Rodolfo [editor.] | Buhalis, Dimitrios [editor.] | Longhi, Christian, 1952- [editor.]. Publisher: Basingstoke : Palgrave Macmillan, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.68 TOU 2014]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.]. Edition: 11e [edition].Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL 2018]
(6).
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PR today : the authoritative guide to public relations / Trevor Morris and Simon Goldsworthy.
by Morris, Trevor [author.] | Goldsworthy, Simon [author.]. Edition: Second edition.Publisher: London : Palgrave Macmillan, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 MOR 2016]
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The long tail of tourism : holiday niches and their impact on mainstream tourism / Alexis Papathanassis (ed.).
by Papathanassis, Alexis [editor.]. Edition: 1st edition.Publisher: Wiesbaden : Betriebswirtschaftlicher Verlag Gabler, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 LON 2011]
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Supply chain management : strategy, planning and operation / Sunil Chopra.
by Chopra, Sunil, 1960- [author.]. Edition: Seventh edition.Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.7 CHO 2019]
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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
by Nagle, Thomas T, 1951- | Hogan, John E. (College teacher) | Zale, Joseph. Edition: Fifth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.816 NAG 2016]
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Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.
by Jobber, David, 1947- | Ellis-Chadwick, Fiona [author.]. Edition: Eighth editionPublisher: Maidenhead : McGraw-Hill Higher Education, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 JOB 2016]
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The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.
by Som, Ashok [author.] | Blanckaert, Christian [author.]. Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47 SOM 2015]
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