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Marketing : defined, explained, applied / Michael Levens.
by Levens, Michael. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LEV 2010]
(2).
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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
by Hooley, Graham J | Piercy, Nigel | Nicolaud, Brigitte. Edition: 4th ed.Publisher: Harlow : FT Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 HOO 2008]
(8).
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Marketing management : an Asian perspective / Philip Kotler ... [et al.]
by Kotler, Philip. Edition: 5th ed.Publisher: Singapore : Pearson/Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR 2009]
(4).
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Principles of marketing / Philip Kotler ... [et al.].
by Kotler, Philip. Edition: 5th European ed.Publisher: Harlow : Financial Times Prentice Hall, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80094 PRI]
(1).
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Supply chain redesign : transforming supply chains into integrated value system / Robert B. Handfield, Ernest L. Nichols, Jr.
by Handfield, Robert B | Nichols, Ernest L. Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.72 HAN]
(1).
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 13th edition, international editionPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2009]
(4).
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Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew.
by Lovelock, Christopher H | Wirtz, Jochen | Chew, Patricia. Publisher: Singapore : Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LOV]
(2).
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Market-based management : strategies for growing customer value and profitability / Roger J. Best.
by Best, Roger J. Edition: 5th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BES]
(2).
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Essentials of marketing / Jim Blythe.
by Blythe, Jim. Edition: 4th ed.Publisher: Harlow, England ; New York : FT Prentice Hall, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BLY]
(2).
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Supply chain management : strategy, planning, and operations / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 3rd edition.International edition.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2007]Copyright date: ©2007Other title: Strategy, planning, & operations.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.7 CHO]
(2).
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Marketing : an introduction / Gary Armstrong and Philip Kotler
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: 9th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM]
(2).
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Graphic design portfolio strategies for print and digital media / Robert Rowe, Gary Will, Harold Linton.
by Rowe, Robert, 1952- | Will, Gary, 1963- | Linton, Harold. Publisher: Upper Saddle River, NJ : Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.60688 ROW]
(1).
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
by Kotler, Philip | Bowen, John (John T.), 1948- | Makens, James C. Edition: Fifth editionPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, [2010]Copyright date: ©2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 KOT 2010]
(4).
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Basic marketing research : a decision-making approach / Naresh K. Malhotra
by Malhotra, Naresh K. Edition: 3rd ed.Publisher: Upper Saddle River : Pearson/Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL 2009]
(7).
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The business of tourism / J. Christopher Holloway ; with Claire Humphreys and Rob Davidson.
by Holloway, J. Christopher | Humphreys, Claire | Davidson, Rob. Edition: 8th ed.Publisher: Harlow, England : Financial Times/Prentice Hall, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 HOL 2009]
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk in collaboration with Joseph Wisenblit
by Schiffman, Leon G | Kanuk, Leslie Lazar | Wisenblit, Joseph. Edition: 10th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 SCH 2010]
(7).
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Marketing communications : interactivity, communities, and content / Chris Fill.
by Fill, Chris. Edition: 5th ed.Publisher: Harlow, England : Prentice Hall / Financial Times, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 FIL 2009]
(1).
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Customer relationship management : modern trends and perspectives / edited by S. Shanmugasundaram
by Shanmugasundaram, S. Publisher: New Delhi : Prentice-Hall of India Private Ltd., c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 CUS 2008]
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Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 6th ed., Global ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR 2010]
(1), TC External Storage
[Call number: 658.83 BUR 2010]
(1).
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Marketing for tourism / J. Christopher Holloway.
by Holloway, J. Christopher. Edition: 4th ed.Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2004Availability: No items available
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