Taylor's Library

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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud.

by Hooley, Graham J | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 5th ed.Publisher: Harlow : Financial Times/Prentice Hall, 2012Other title: Marketing strategy and competitive positioning.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOO 2012] (2).
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Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.

by Mooradian, Todd A | Matzler, Kurt | Ring, Lawrence J.

Publisher: Boston, MA : Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MOO 2012] (1).
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How to say it : marketing with new media : a guide to promoting your small business using websites, E-zines, blogs, and podcasts / Lena Claxton and Alison Woo.

by Claxton, Lena | Woo, Alison.

Edition: 1st ed.Publisher: New York : Prentice Hall Press, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CLA 2008] (1).
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Principles of direct and database marketing : a digital orientation / Alan Tapp.

by Tapp, Alan.

Edition: 4th ed.Publisher: Harlow, England : FinancialTimes/Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 TAP 2008] (1).
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Marketing : an introduction / Gary Armstrong, Philip Kotler.

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 10th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM 2011] (3).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 14th [ed.]Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2012] (3).
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Marketing management : a relationship approach / Svend Hollensen.

by Hollensen, Svend.

Edition: 2nd ed.Publisher: Harlow : Financial Times/Prentice Hall, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 HOL 2010] (1).
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Marketing planning : strategy, environment and context / Jim Blythe, Phil Megicks.

by Blythe, Jim | Megicks, Phil.

Edition: 1st ed.Publisher: Harlow, England : Financial Times/Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 BLY 2010] (1).
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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: Fourteenth edition.Publisher: Boston, MA : Pearson Prentice Hall, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2012] (2).
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Global marketing : a decision-oriented approach / Svend Hollensen.

by Hollensen, Svend.

Edition: 5th ed.Publisher: Harlow : Financial Times Prentice Hall/Pearson, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 HOL 2011] (6).
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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 14th edition.Publisher: Boston, MA : Pearson Prentice Hall, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2012] (2).
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Sustainable marketing / Diane Martin, John Schouten.

by Martin, Diane, 1958- | Schouten, John.

Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR 2012] (1).
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Business to business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch.

by Vitale, Robert P | Giglierano, Joseph J | Pfoertsch, Waldemar.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.804 VIT 2011] (4).
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Relationship marketing : exploring relational strategies in marketing / John Egan.

by Egan, John, 1952-.

Edition: 3rd ed.Publisher: Harlow : Financial Times/Prentice Hall, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 EGA 2008] (1).
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Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J | Green, Mark C.

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 KEE 2011] (2).
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Casino marketing : theories and applications / Kathryn Hashimoto.

by Hashimoto, Kathryn.

Publisher: Boston : Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 795.0688 HAS 2010] (1).
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Fast track to success : marketing / Chris Ritchie.

by Ritchie, Chris, 1962-.

Publisher: Harlow, England : FT Prentice Hall, 2009Other title: Marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 RIT 2009] (1).
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Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.

by Anderson, James C, 1953- | Narus, James A | Narayandas, Das.

Edition: Third edition.Publisher: Upper Saddle River, New Jersey : Pearson/Prentice Hall, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 AND 2009] (2).
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Marketing : an introduction / Gary Armstrong, Philip Kotler.

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 11th ed.Publisher: Boston, MA : Prentice Hall, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM 2013] (2).
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Marketing research : an integrated approach / Alan Wilson.

by Wilson, Alan M.

Edition: 3rd ed.Publisher: Harlow : Financial Times/Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 WIL 2012] (2).
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