Taylor's Library

Your search returned 306 results.

Not what you expected? Check for suggestions
Unhighlight Highlight
|
Advertising myths : the strange half-lives of images and commodities / Anne M. Cronin.

by Cronin, Anne M, 1967-.

Publisher: London ; New York, NY : Routledge, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 CRO] (2).
Place hold
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Publisher: Thousand Oaks, Calif. : SAGE, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 MOO] (4).
Place hold
Consumer behaviour / Leon Schiffman... [et al.]

by Schiffman, Leon G.

Edition: 3rd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CON] (7).
Place hold
Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.

by Neal, Cathy M | Quester, Pascale G. (Pascale Genevieve) | Hawkins, Del I.

Edition: 4th ed.Publisher: North Ryde, N.S.W. : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83420994 NEA] (4).
Place hold
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 9th ed.Publisher: Boston : McGraw-Hill Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83420973 HAW] (2).
Place hold
Consumer behavior : buying, having, and being / Michael R. Solomon.

by Solomon, Michael R.

Edition: 6th editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SOL] (1).
Place hold
Consumer behavior and marketing action / Henry Assael.

by Assael, Henry.

Edition: 5th edition.Publisher: Cincinnati, Ohio : South-Western College Publishing, [1995]Copyright date: ©1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 ASS] (1).
Place hold
Understanding the hospitality consumer / Alistair Williams.

by Williams, Alistair.

Publisher: Oxford : Butterworth-Heinemann, [2002]Copyright date: ©2002Availability: Items available for loan: Taylor's Library-TU [Call number: 647.95068 WIL] (1).
Place hold
The customer learning curve : creating profits from marketing chaos / Karl Hellman, Ardis Burst.

by Hellman, Karl | Burst, Ardis.

Publisher: Mason, Ohio : Thomson/South-Western c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 HEL] (1).
Place hold
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Publisher: Thousand Oaks, Calif ; London : SAGE, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MOO] (1).
Place hold
Consumer behaviour in tourism / John Swarbrooke and Susan Horner.

by Swarbrooke, John | Horner, Susan.

Publisher: Oxford : Butterworth-Heinemann, [1999]Copyright date: ©1999Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 SWA] (1).
Place hold
The why of consumption : contemporary perspectives on consumer motives, goals and desires / edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.

by Ratneshwar, S | Mick, David Glen | Huffman, Cynthia.

Publisher: London : Routledge, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 WHY] (1).
Place hold
Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt.

by Solomon, Michael R | Rabolt, Nancy J.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 687.0688 SOL] (1).
Place hold
Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.

by Zinkhan, George M. (George Martin) | American Marketing Association.

Publisher: Chicago, Ill. : American Marketing Association, c2000Other title: Internet, consumer behavior, and strategy.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1072 ADV] (2).
Place hold
Consumer behavior in travel and tourism / Abraham Pizam, Yoel Mansfeld, editors.

by Pizam, Abraham | Mansfeld, Y. (Yoel).

Publisher: New York : Haworth Hospitality Press, [1999]Copyright date: ©1999Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 CON] (1).
Place hold
Microeconomics and behavior / Robert H. Frank.

by Frank, Robert H.

Edition: 8th ed.Publisher: New York : McGraw-Hill/Irwin, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 338.5 FRA 2010] (2).
Place hold
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] Kelly L. Haws, William O. Bearden, Richard G. Netemeyer.

by Netemeyer, Richard G, 1956- | Haws, Kelly L | Bearden, William O, 1945-. Handbook of marketing scales.

Edition: 3rd ed.Publisher: Los Angeles : SAGE, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAN 2011] (2).
Place hold