Taylor's Library

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Advertising media planning / Jack Z. Sissors and Roger Baron.

by Sissors, Jack Zanville, 1919- | Baron, Roger B.

Edition: 7th edition.Publisher: New York : McGraw-Hill, [2010]Copyright date: ©2010Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 SIS 2010] (4).
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 4th ed.Publisher: New York, N.Y. : Routledge, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 659 KAT 2010] (3).
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 6th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2012Other title: Advertising & integrated brand promotion.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 OGU 2012] (1).
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Digital advertising / Andrew McStay.

by McStay, Andrew, 1975-.

Publisher: Basingstoke : Palgrave Macmillan, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 MAC 2010] (1).
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The media handbook [electronic resource] : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 4th ed.Publisher: New York : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659] (1).
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W | Sheehan, Kim.

Edition: 3rd ed.Publisher: Armonk, NY : M.E. Sharpe, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 KEL 2012] (2).
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E [author.].

Edition: Fifth edition.Publisher: New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659] (1).
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec

by Barban, Arnold M | Cristol, Steven M [(j.a.)] | Kopec, Frank J [(j.a.)].

Edition: 3rd ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 BAR] (12).
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Advertising media planning / Jack Z. Sissors, Lincoln Bumba.

by Sissors, Jack Z. ( Jack Zanville ) | Bumba, Lincoln.

Edition: 5th ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 SIS] (3).
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Media math : basic techniques of media evaluation / Robert W. Hall

by Hall, Robert W. ( Robert William ).

Edition: 2nd ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c1991Availability: Items available for loan: Taylor's Library-TU [Call number: 659.10151 HAL] (4).
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Media planning workbook : with discussions and problems / William B. Goodrich, Jack Z. Sissors.

by Goodrich, William B | Sissors, Jack Z. (Zanville).

Edition: 5th ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 GOO] (9).
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Targeted public relations : how to get thousands of dollars of free publicity for your product service, organization, or idea / Robert W. Bly

by Bly, Robert W.

Publisher: Kuala Lumpur : S. Abdul Majeed & Co, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2 BLY] (1).
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Advertising media : strategy and tactics / Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk.

by Jugenheimer, Donald W | Barban, Arnold M | Turk, Peter B.

Publisher: Dubuque, Iowa : WCB Brown & Benchmark, [1992]Copyright date: ©1992Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 JUG] (1).
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Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 2nd ed.Publisher: Cincinnati, Ohio : South-Western College Pub c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 OGU] (1).
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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

by Kelley, Larry D, 1955- [author.] | Jugenheimer, Donald W [author.] | Sheehan, Kim Bartel [author.].

Edition: Fourth edition.Publisher: New York, New York ; London, [England] : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

by Kelley, Larry D, 1955- [author.] | Jugenheimer, Donald W [author.] | Sheehan, Kim Bartel [author.].

Edition: Fourth edition.Publisher: New York, New York ; London, [England] : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1/11] (1).
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E [author.].

Edition: Seventh edition.Publisher: New York ; London : Routledge, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.111] (1).