Taylor's Library

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Marketing / William M. Pride, O. C. Ferrell.

by Pride, William M, 1942- | Ferrell, O. C.

Edition: 2014 ed., 17th ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI 2014] (11).
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Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker / Frank Sennett.

by Sennett, Frank.

Edition: 1st ed.Publisher: New York : St. Martin's Press, 2012Availability: Items available for loan: Taylor's Library-TC [Call number: 381.14206573 SEN 2012] (2).
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

by Kotler, Philip [author.] | Bowen, John (John T.), 1948- [author.] | Makens, James C [author.].

Edition: Sixth edition.Publisher: Boston : Pearson, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 KOT 2014] (3).
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Marketing automation for dummies [electronic resource] / by Mathew Sweezey.

by Sweezey, Mathew.

Publisher: Hoboken : Wiley, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8 | 658.8/72 | 658.872] (1).
Branding in a competitive marketplace / Rajat K. Baisya.

by Baisya, Rajat K.

Publisher: Los Angeles : SAGE, Response Business Books, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BAI 2013] (1).
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Lead generation for dummies / by Dayna Rothman ; foreword by Jon Miller.

by Rothman, Dayna [author.] | Miller, Jon [author of introduction, etc.].

Publisher: Hoboken, New Jersey : John Wiley & Sons, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Strategic marketing management / Alexander Chernev.

by Chernev, Alexander.

Edition: 7th ed.Publisher: [Chicago, Ill.] : Cerebellum Press, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CHE 2012] (1).
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A [author.] | Hartley, Steven W [author.] | Rudelius, William [author.].

Edition: Twelfth edition.Publisher: New York, NY : McGraw-Hill Education, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KER 2015] (3).
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Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 6th ed., Global ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL 2010] (1).
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

by Wheeler, Alina.

Edition: 4th ed.Publisher: Hoboken, N. J.: Wiley, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WHE 2013] (2).
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Promoting and marketing events : theory and practice / Nigel Jackson.

by Jackson, Nigel A.

Publisher: London ; New York : Routledge, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 394.2 JAC 2013] (1).
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Pink tourism : holidays of gay men and lesbians / Howard L. Hughes.

by Hughes, Howard L.

Publisher: Wallingford : CABI, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 910.688 HUG 2006] (1).
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How they started digital : how 25 good ideas became spectacular digital businesses / David Lester.

by Lester, David, 1966-.

Publisher: Petaling Jaya : Advantage Quest Publications, 2012Availability: Items available for loan: Taylor's Library-TC [Call number: 658.11 LES 2012] (1).
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Herd : how to change mass behaviour by harnessing our true nature / Mark Earls.

by Earls, Mark.

Edition: [Rev. ed.]Publisher: Chichester : Wiley, 2013Other title: How to change mass behaviour by harnessing our true nature.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 EAR 2013] (1).
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Marketing communications [electronic resource] : integrating offline and online with social media / PR Smith & Ze Zook.

by Smith, P. R. (Paul Russell), 1957- | Zook, Ze.

Edition: 5th ed.Publisher: London ; Philadelphia : Kogan Page, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/02] (1).
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: Seventh edition.Global edition.Publisher: Harlow, Essex : Pearson Education, 2011Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV 2011] (5).
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Relationship marketing [electronic resource] : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne.

by Christopher, Martin | Payne, Adrian | Ballantyne, David.

Edition: [Rev. ed.].Publisher: Oxford ; Boston : Butterworth-Heinemann, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
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WARC [electronic resource]

by WARC (Organization).

Publisher: Singapore : WARC, 2013-Availability: No items available
Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 9th ed.Publisher: New York : McGraw-Hill/Irwin, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET 2010] (4).
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