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Contemporary brand management / Johny K. Johansson, Kurt A. Carlson.
by Johansson, Johny K | Carlson, Kurt A, 1968-. Publisher: Thousand Oaks, CA : SAGE Publications, Inc., [2015]Copyright date: ©2015Availability: No items available In transit (1).
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Marketing with social media : a LITA guide / edited by Beth C. Thomsett-Scott.
by Thomsett-Scott, Beth C. Publisher: Chicago : ALA TechSource, an imprint of the American Library Association, [2014]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 021.7]
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We are what we sell : how advertising shapes American life ... and always has / Danielle Sarver Coombs and Bob Batchelor, editors.
by Coombs, Danielle Sarver | Batchelor, Bob. Publisher: Santa Barbara, California : Praeger, an imprint of ABC-Clio, [2014]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23]
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Edition: Seventh edition.Publisher: Maidenhead : McGraw-Hill Education, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PAL 2014]
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Monster loyalty : how Lady Gaga turns followers into fanatics / Jackie Huba.
by Huba, Jackie. Publisher: London : Portfolio/Penguin, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8343 HUB 2013]
(1), Taylor's Library-TU
[Call number: 658.8343 HUB 2013]
(1), TC External Storage
[Call number: 658.8343 HUB 2013]
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Ethical issues in communication professions [electronic resource] new agendas in communication / Minette Drumwright.
by Drumwright, Minette E | ebrary, Inc. Publisher: New York ; Oxfordshire, England : Routledge, c2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23]
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Unlabel : selling you without selling out / Marc Eckō.
by Eckō, Marc. Edition: First Touchstone hardcover edition.Publisher: New York : Touchstone, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TC
[Call number: 338.7687115 ECK 2013]
(2), Taylor's Library-TU
[Call number: 338.7687115 ECK 2013]
(1).
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How to package your handmade products : tips and creative inspiration for crafters from crafters / Viola E. Sutanto.
by Sutanto, Viola E. Publisher: Singapore : Basheer Graphic Books, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.564 SUT 2014]
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Communicating the new : methods to shape and accelerate innovation / Kim Erwin.
by Erwin, Kim, 1965- [author.]. Publisher: Hoboken, New Jersey : Wiley, [2014]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.4/5]
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Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.
by Jaffe, Joseph, 1970- [author.] | Albarda, Maarten [author.]. Publisher: Hoboken, New Jersey : Wiley, [2014]Other title: Zero | Zero paid media as the new marketing model.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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The graphic designer's guide to portfolio design / Debbie Rose Myers.
by Myers, Debbie Rose. Edition: Third edition.Publisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 741.6068/8]
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The routledge companion to arts marketing / edited by Daragh O'Reilly, Ruth Rentschler and Theresa Kirchner.
by O'Reilly, Daragh | Rentschler, Ruth, 1953- | Kirchner, Theresa. Publisher: New York : Routledge, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 700.688]
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Strategic integrated marketing communications / Larry Percy.
by Percy, Larry. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PER 2014]
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Policy and marketing strategies for digital media / edited by Yu-li Liu and Robert G. Picard.
by Liu, Yu-li, 1957- | Picard, Robert G. Publisher: New York : Routledge, [2014]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 384.068/4]
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The political economy of city branding / Ari-Veikko Anttiroiko.
by Anttiroiko, Ari-Veikko. Publisher: Oxfordshire, England ; New York, New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.2/930776]
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
by Walker, Orville C | Mullins, John W. (John Walker). Edition: Eighth edition.Publisher: New York, NY : McGraw-Hill Irwin, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WAL 2014]
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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.
by Shimp, Terence A | Andrews, J. Craig. Edition: Ninth edition.Publisher: Mason, Ohio : South-Western, Cengage Learning, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI 2013]
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International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristriaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan | Marshall, Al | Ang, Swee Hoon | Griffiths, Kathleen M | Voola, Ranjit | Roberts, Robin E | Helsen, Kristriaan. Edition: 4th Asia-Pacific edition.Publisher: Milton, Qld : John Wiley and Sons Australia, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2014]
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Storyscaping : stop creating ads, start creating worlds / by Gaston Legorburu, Darren McColl.
by Legorburu, Gaston [author.] | McColl, Darren [author.]. Publisher: Hoboken : John Wiley & Sons, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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Marketing interior design / by Lloyd Princeton.
by Princeton, Lloyd. Edition: Second edition.Publisher: New York : Allworth Press, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 747.0688 PRI 2013]
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