Taylor's Library

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Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson with Steven W. Michaelson.

by Michaelson, Gerald A | Michaelson, Steven.

Publisher: New York : McGraw-Hill, c2004Other title: Strategies for marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8001 MIC] (2).
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The survey research handbook / Pamela L. Alreck, Robert B. Settle.

by Alreck, Pamela L | Settle, Robert B.

Edition: 3rd ed.Publisher: Boston : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 300.723 ALR] (2).
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven W | Rudelius, William.

Edition: 2nd ed.Publisher: Boston, Mass. : McGraw-Hill / Irwin, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KER] (1).
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Marketing : creating and delivering value / Pascale G. Quester ... [et al.]

by Quester, Pascale G. (Pascale Genevieve).

Edition: 4th ed.Publisher: Sydney : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (9).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: Fifteenth editionPublisher: Boston, Mass. : Irwin/McGraw-Hill, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (11).
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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 13th ed.Publisher: Boston, Mass. : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ETZ] (1).
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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

by Lal, Rajiv | Quelch, John A | Rangan, V. Kasturi.

Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAL] (1).
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Marketing / Roger A. Kerin ... [et al.]

by Berkowitz, Eric N | Hartley, Steven W | Kerin, Roger A | Rudelius, William.

Edition: 7th ed.Publisher: New York : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (7).
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eBay quicksteps / Carole Matthews, John Cronan.

by Matthews, Carole Boggs | Cronan, John.

Publisher: New York : McGraw-Hill/Osborne, c2004Other title: eBay quick steps..Availability: Items available for loan: Taylor's Library-TU [Call number: 381.17 MAT] (1).
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Marketing / Dhruv Grewal, Michael Levy.

by Grewal, Dhruv | Levy, Michael, 1950-.

Edition: Fifth edition.Publisher: New York, NY : McGraw-Hill Education, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 GRE 2016] (2).
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R | Winer, Russell S.

Edition: 6th ed., Intl. ed.Publisher: Boston : McGraw-Hill/Irvin, 2004, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 LEH] (1).
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Strategic marketing / David W. Cravens, Nigel F. Piercy

by Cravens, David W | Piercy, Nigel.

Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (5).
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven W | Rudelius, William.

Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KER] (1).
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Marketing research / John Boyce.

by Boyce, John David, 1934-.

Edition: 2e [edition].Publisher: North Ryde, N.S.W. : McGraw-Hill Australia Pty Limited, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BOY 2005] (2).
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Designing and managing the supply chain: concepts, strategies and case studies / David Simchi-Levi,

by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith.

Edition: 2nd ed., Int. ed.Publisher: Boston, Mass. : McGraw Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.5 SIM] (1).
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyer, F. Robert | Tanner, John F.

Edition: 3rd edition.Publisher: Boston, Massachusetts : McGraw-Hill, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DWY] (2).
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Teknologi maklumat & komunikasi / Abdul Razak Hamdan ... [et al.]

by Abdul Razak Hamdan.

Edition: Edisi Kedua.Publisher: Kuala Lumpur : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 384.3 TEK] (1).
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Publisher: Boston, Mass. : McGraw-Hill / Irwin, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PET] (2).
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Marketing / Roger A. Kerin ... [et al.]

by Kerin, Roger A | Hartley, Steven W | Berkowitz, Eric N.

Edition: 8th ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR 2006] (7).
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