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Branding Malaysia / L. S. Sya.
by Sya, L. S. Publisher: Petaling Jaya, Malaysia : Oak Enterprise, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82709595 SYA 2005]
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Why ads work [videorecording] : the power of self-deception / Learning Seed ; script, Jeffrey Schrank.
by Schrank, Jeffrey | Learning Seed Company. Publisher: Lake Zurich, IL : Learning Seed, c1996Other title: Power of self-deception..Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 WHY]
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Advertising and marketing on the internet [videorecording] / produced and directed by Phil Rutsohn.
by Rutsohn, Phil | D.E. Visuals (Firm). Publisher: Sunrise, FL : D.E. Visuals, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 ADV]
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Psychology of advertising [videorecording] : a new century / produced and directed by Phil Rutsohn.
by Rutsohn, Phil | D.E. Visuals (Firm). Publisher: Sunrise, Fla. : D. E. Visuals, c1991-c1993Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PSY]
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Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.
by Rutherford, David | Knowles, Jonathan | Institute of Communication Agencies | ebrary, Inc. Publisher: Waterloo, Ont. : Wilfrid Laurier University Press, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The art of advertising : top advertisers reveal the secrets of successful, creative and innovative advertising Publisher: New Delhi : Vision Books, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ART]
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Wordcraft : the art of turning little words into big business / Alex Frankel.
by Frankel, Alex. Publisher: New York : Crown Publishers, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 FRA 2004]
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I'm with the brand : the secret dialogue between what we buy and who we are / Rob Walker.
by Walker, Rob, 1968-. Publisher: London : Constable, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8343 WAL 2008]
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Mobile advertising : supercharge your brand in the exploding wireless market / Chetan Sharma, Joe Herzog, Victor Melfi.
by Sharma, Chetan | Herzog, Joe | Melfi, Victor. Publisher: Hoboken : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 SHA]
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The secrets of word-of-mouth marketing [electronic resource] : how to trigger exponential sales through runaway word of mouth / by George Silverman.
by Silverman, George, 1942- | ebrary, Inc. Publisher: New York : American Management Association, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
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Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers.
by Flowers, Paul W | ebrary, Inc. Publisher: Dallas, Tex. : Brown Books, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.1/13]
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Success secrets of the online marketing superstars / Mitch Meyerson.
by Meyerson, Mitch [author.]. Publisher: [Irvine, California] : Entrepreneur Press, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MEY 2015]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.]. Edition: 11e [edition].Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL 2018]
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E [author.] | Baack, Donald [author.]. Edition: Eighth edition.Global edition.Publisher: Harlow, England : Pearson Education Limited, [2018]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO 2018]
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PR today : the authoritative guide to public relations / Trevor Morris and Simon Goldsworthy.
by Morris, Trevor [author.] | Goldsworthy, Simon [author.]. Edition: Second edition.Publisher: London : Palgrave Macmillan, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 MOR 2016]
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The stuff you can't bottle : advertising for the global youth market / by King Adz.
by Adz, King, 1969-. Publisher: London : Thames & Hudson, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8340842 ADZ 2013]
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The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney.
by Chaney, Paul, 1955-. Publisher: Hoboken, New Jersey : Wiley, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2009]
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The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing / Emanuel Rosen.
by Rosen, Emanuel | Rosen, Emanuel. Anatomy of buzz. Edition: 1st ed.Publisher: New York : Doubleday, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ROS 2009]
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Shopper marketing : how to increase purchase decisions at the point of sale / editors: Markus Stahlberg and Ville Maila.
by Stahlberg, Markus | Maila, Ville. Publisher: London : Kogan Page, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.157 SHO 2010]
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