Taylor's Library

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Facets of corporate identity, communication, and reputation / edited by T.C. Melewar.

by Melewar, T. C.

Publisher: Abingdon, Oxon, [UK] ; New York, NY : Routledge, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2 FAC] (1).
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Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza.

by Shah, Kruti | D'Souza, Alan.

Publisher: New Delhi : Tata McGraw-Hill, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 SHA] (1).
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Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard H.

Edition: 3rd ed.Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 PER] (3).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch ... [et. al.].

by Belch, George E | Kerr, Gayle | Powell, Irene | Belch, Michael A.

Edition: [1st ed. (Australian)]Publisher: Sydney : McGraw-Hill Australia, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ADV] (1).
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Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly.

by Kelly, Lois, 1955-.

Publisher: New York : American Management Association, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KEL] (1).
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Advertising and culture : theoretical perspectives / edited by Mary Cross.

by Cross, Mary, 1934-.

Publisher: Westport, Conn. ; London : Praeger, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 642.10420973 ADV 1996] (1).
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Marketing communications : interactivity, communities, and content / Chris Fill.

by Fill, Chris.

Edition: 5th ed.Publisher: Harlow, England : Prentice Hall / Financial Times, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FIL 2009] (1).
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Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith.

by Dahlen, Micael | Lange, Fredrik | Smith, Terry, 1955-.

Publisher: West Sussex : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DAH 2010] (1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 5th ed.Publisher: Boston, MA : Pearson Education, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CLO 2012] (1).
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Search engine marketing / Andreas Ramos, Stephanie Cota.

by Ramos, Andreas | Cota, Stephanie.

Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 RAM 2009] (1).
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Branding demystified : plans to payoffs / Harsh V. Verma.

by Verma, Harsh.

Publisher: New Delhi : Response, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 VER 2010] (1).
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POP! : create the perfect pitch, title, and tagline for anything / Sam Horn.

by Horn, Sam.

Publisher: New York : Perigee, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOR 2009] (1).
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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato.

by Cato, Mac.

Publisher: Beverly, MA : Rockport, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 CAT 2010] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 9th ed.Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL 2012] (1).
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Marketing communications in tourism and hospitality [electronic resource] : concepts, strategies and cases / Scott McCabe.

by McCabe, Scott.

Edition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009Other title: Marketing communications in tourism & hospitality.Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 910.688] (1).
Conversations that win the complex sale : using power messaging to create more opportunities, differentiate your solutions, and close more deals / Erik Peterson, Timothy Riesterer.

by Peterson, Erik | Riesterer, Tim.

Publisher: New York, N.Y. : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 PET 2011] (1).
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Herd [electronic resource] : how to change mass behaviour by harnessing our true nature / Mark Earls.

by Earls, Mark.

Publisher: Chichester, England ; Hoboken, NJ : John Wiley, c2007Other title: How to change mass behaviour by harnessing our true nature.Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/343] (1).
Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.

by Kahle, Lynn R | Close, Angeline.

Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 796.0698] (1).
The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen.

by Schultz, Don | Patti, Charles H | Kitchen, Philip J.

Publisher: London ; New York : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 EVO 2011] (1).
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