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Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy Milligan and Shaun Smith]
by Milligan, Andy | Smith, Shaun | Forum Corporation | Interbrand. Publisher: Harlow, U.K. : Prentice Hall/Financial Times, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 UNC]
(1), TC External Storage
[Call number: 658.827 UNC]
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The business of nature-based tourism / Bob McKercher
by McKercher, Robert D, 1954-. Publisher: Melbourne : Hospitality Press, 1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.479194 MAC]
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Hospitality marketing in the e-commerce age / Neil Wearne, Kevin Baker.
by Wearne, Neil | Baker, Kevin, 1949-. Edition: 2nd ed.Publisher: Frenchs Forest, NSW : Pearson Education Australia, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 WEA]
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Brand marketing [videorecording] : why we eat, drink, and wear brand names.
by Learning Seed Company. Publisher: [Lake Zurich, IL] : Learning Seed, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BRA]
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Developing business strategies / David A. Aaker
by Aaker, David A. (David Allen), 1938-. Edition: 6th ed.Publisher: New York : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 AAK]
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Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott
by Temporal, Paul | Trott, Martin. Publisher: Singapore : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 TEM 2001]
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Places : identity, image and reputation / Simon Anholt.
by Anholt, Simon. Publisher: Basingstoke : Palgrave Macmillan, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688 ANH 2010]
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Marketing research : an applied orientation / Naresh K. Malhotra ... [et al.]
by Malhotra, Naresh K | Hall, John | Oppenheim, Peter | Shaw, Mike. Edition: 2nd ed.Publisher: Sydney : Pearson Education Australia, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR]
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The ultimate web marketing guide / Michael Miller.
by Miller, Michael, 1958-. Publisher: Indianapolis, IN : Que, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MIL 2011]
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Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman.
by Gillin, Paul | Schwartzman, Eric. Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 GIL 2011]
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Advertising promotion and new media / edited by Marla R. Stafford and Ronald J. Faber.
by Stafford, Marla R, 1960- | Faber, Ronald J, 1948-. Publisher: New Delhi : Prentice-Hall of India, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 ADV 2006]
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Marketing : connecting with customers / Gilbert D. Harrell.
by Harrell, Gilbert D. Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 HAR]
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Marketing management : an Asian casebook / Hellmut Schutte ... [et al.]
by Schütte, Hellmut. Publisher: Singapore : Pearson / Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR]
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Collaboration and co-creation : new platforms for marketing and innovation / Gaurav Bhalla.
by Bhalla, Gaurav. Publisher: New York : Springer, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BHA 2011]
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Basic Marketing : a situational orientation / C. Glean Walters, D. Wayne Norvell and Sam J. Bruno
by Walters, C. Glenn | Bruno, Sam J | Norvell, D. Wayne. Publisher: Alabama : Colonial Press, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WAL]
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