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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]
by Boyd, Harper W | Larreche, Jean-Claude | Mullins, John | Walker, Orville C | Walker, Orville C. Marketing strategy. Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR]
(4).
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Principles of advertising & IMC / Tom Duncan.
by Duncan, Tom (Thomas R.). Edition: 2nd ed.Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DUN]
(6).
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 3rd ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 JOH]
(1).
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Churchill/Ford/Walker's sales force management / Mark W. Johnston, Greg W. Marshall.
by Johnston, Mark W | Churchill, Gilbert A. Sales force management | Ford, Neil M | Marshall, Greg W | Walker, Orville C. Edition: 7th ed.Publisher: Boston : McGraw-Hill/Irwin, 2003Other title: Sales force management.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8101 JOH]
(2).
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Management of a sales force / Rosann L. Spiro, William J. Stanton, Gregory A. Rich
by Spiro, Rosann L | Rich, Gregory A [(j.a.)] | Stanton, William J [(j.a.)]. Edition: 11th ed., Int. ed.Publisher: N.Y. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.81 SPI]
(1).
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Marketing management : text and cases / Robert J. Dolan
by Dolan, Robert J. Publisher: New York : Irwin / McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DOL]
(1).
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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
by Lal, Rajiv | Quelch, John A | Rangan, V. Kasturi. Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAL]
(1).
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Strategic marketing / David W. Cravens, Nigel F. Piercy
by Cravens, David W | Piercy, Nigel. Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CRA]
(5).
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 4th edition.Publisher: Boston : McGraw-Hill Irwin, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 JOH]
(4).
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