Taylor's Library

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Out of the box marketing : how to build a super-profitable business / David Abingdon.

by Abingdon, David.

Publisher: London : Thorogood, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ABI] (1).
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 10th ed.Publisher: New York : McGraw-Hill Irwin, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PET 2011] (1).
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Introduction to Marketing / Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr.

by McDaniel, Carl, Jr, 1941- | Hair, Joseph F., Jr, 1944- | Lamb, Charles W.

Edition: 8th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAC 2006] (1).
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Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher.

by Dubois, Pierre-Louis | Jolibert, Alain | M©ơhlbacher, Hans, 1949-.

Publisher: New York : Palgrave Macmillan, 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DUB] (1).
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Strategic market management / David A. Aaker.

by Aaker, David A. (David Allen), 1938-.

Edition: 8th ed.Publisher: Hoboken, NJ : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 AAK] (2).
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Creative genius : an innovation guide for business leaders, border crossers and game changers / Peter Fisk.

by Fisk, Peter (Peter Robert).

Publisher: Chichester, West Sussex : Capstone, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4063 FIS 2011] (1).
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Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: 4e [ed.].Publisher: Mason, OH : Thomson South-Western, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FER] (1).
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Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein.

by Hastings, Hunter.

Publisher: Upper Saddle River, N.J. : Wharton School Pub, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HAS] (1).
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A framework for marketing management / Philip Kotle, Kevin Lane Keller.

by Kotler, Philip [author] | Keller, Kevin Lane, 1956- [author.].

Edition: Sixth edition.Global edition.Publisher: Harlow, England : Pearson Education, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2016] (2).
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Retail marketing management : principles and practice / Helen Goworek, Peter McGoldrick.

by Goworek, Helen [author] | McGoldrick, Peter J [author].

Publisher: Harlow, United Kingdom : Pearson Education Limited, 2015Availability: Items available for loan: Taylor's Library-TU [Call number: 658.87 GOW 2015] (1).
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Marketing strategy : a decision-focused approach / Orville C Walker, John W Mullins.

by Walker, Orville C [author] | Mullins, John W. (John Walker) [author].

Edition: Eighth edition.International edition.Publisher: New York, NY : McGraw-Hill Education, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WAL 2014] (1).
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Strategic marketing / Subhash C. Jain, George T. Haley.

by Jain, Subhash C, 1942- | Haley, George T.

Edition: Asia ed.Publisher: Singapore : Cengage Learning, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 JAI 2009] (1).
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Principles and practice of marketing / Jim Blythe.

by Blythe, Jim.

Edition: 2nd ed.Publisher: Andover : South-Western/Cengage Learning, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BLY 2009] (2).
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Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong.

by Kotler, Philip [author.] | Keller, Kevin Lane, 1956- [author.] | Ang, Swee Hoon [author.] | Leong, Siew Meng [author.] | Tan, Chin Tiong [author.].

Edition: Seventh edition.Publisher: Harlow : Pearson Education Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2018] (4).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 14e [edition].Global edition.Publisher: Harlow : Pearson Education Limited, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2012] (7).
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Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

by Zwick, Detlev | Cayla, Julien.

Publisher: Oxford : Oxford University Press, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 INS 2011] (1).
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Marketing genius / Peter Fisk.

by Fisk, Peter.

Publisher: Chichester, England : Capstone, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FIS] (1).
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Brand management 101 : 101 lessons from real-world marketing / Mainak Dhar.

by Dhar, Mainak.

Publisher: Singapore : John Wiley & Sons (Asia) 2007Other title: Brand management 101 : lessons from real-world marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DHA] (2).
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Strategic market management / David A. Aaker, Michael K. Mills.

by Aaker, David A. (David Allen), 1938- | Mills, Michael, K, 1949-.

Edition: Pacific Rim ed.Publisher: Milton, Qld. : John Wiley, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 AAK] (1).
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