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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]
by Boyd, Harper W | Larreche, Jean-Claude | Mullins, John | Walker, Orville C | Walker, Orville C. Marketing strategy. Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR]
(5).
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Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy Milligan and Shaun Smith]
by Milligan, Andy | Smith, Shaun | Forum Corporation | Interbrand. Publisher: Harlow, U.K. : Prentice Hall/Financial Times, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 UNC]
(1), TC External Storage
[Call number: 658.827 UNC]
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Marketing : an introduction / Gary Armstrong, Philip Kotler
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM]
(13), TC External Storage
[Call number: 658.8 ARM]
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Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 4th ed., Int. ed.Publisher: Upper Saddle River, NJ : Pearson Education/Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR]
(2). Items available for reference: Taylor's Library-TU
[Call number: 658.83 BUR]
(1).
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Basic marketing research : applications to contemporary issues / Naresh K. Malhotra
by Malhotra, Naresh K. Publisher: Upper Saddle River, N.J. : Prentice Hall International, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL]
(3).
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Welcome to the creative age : bananas, business and the death of marketing / Mark Earls
by Earls, Mark. Publisher: Chichester, West Sussex : John Wiley, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 EAR]
(2), TC External Storage
[Call number: 658.8 EAR]
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Principles of marketing / Philip Kotler, Gary Armstrong
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 10th ed., Int. ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(6), TC External Storage
[Call number: 658.8 KOT]
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How to create a fortune on the internet : in just four simple steps / Corey Rudl.
by Rudl, Corey. Publisher: Petaling Jaya : University Book Store, 2004Availability: Items available for loan: TC External Storage
[Call number: 658.84 RUD]
(1).
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Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo.
by Rugimbana, Robert [(ed.)] | Nwankwo, Sonny [(j.ed.)]. Edition: 1st editionPublisher: London : Thomson, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CRO]
(1), TC External Storage
[Call number: 658.8 CRO]
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Marketing : a strategic approach / J.R. McColl-Kennedy, G.C. Kiel
by McColl-Kennedy, Janet R. (Janet Ruth), 1958- | Kiel, G. C. Publisher: South Melbourne, Vic. : Nelson/Thomson Learning, 2000Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 MAC]
(1), Taylor's Library-TU
[Call number: 658.8 MAC]
(3).
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Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 3rd ed., Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall International, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR]
(2), TC External Storage
[Call number: 658.83 BUR]
(1).
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- | Traver, Carol Guercio [(j.a.)]. Edition: 2nd ed.Publisher: Boston, Mass. : Pearson/Addison Wesley, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 LAU]
(2).
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 12th editionPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(9), TC External Storage
[Call number: 658.8 KOT]
(1).
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Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.
by Malhotra, Naresh K | Peterson, Mark, 1956-. Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL 2006]
(6).
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Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 5th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR]
(10).
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Journal of marketing.
by American Marketing Association | American Marketing Society | National Association of Marketing Teachers. Publisher: [New York] American Marketing Association. Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 JOU]
(7).
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 5th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL]
(6).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 8th ed.Publisher: Boston : McGraw-Hill/Irwin, c2008Other title: Consumer behavior & marketing strategy.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 PET]
(2), TC External Storage
[Call number: 658.8342 PET 2008]
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International journal of market research : the journal of the market research society / MRS. Publisher: Henley-on-Thames, Oxon, UK : NTC Publications Ltd, c2000-Other title: Journal of the market research society.Online access: Available online via World Wide Web: click to view Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 INT ]
(6).
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