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Online communities handbook : building your business and brand on the web / by Anna Buss and Nancy Strauss.

by Buss, Anna | Strauss, Nancy.

Publisher: Berkeley, CA : New Riders, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 BUS 2009] (1).
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles [author.] | Wells, William, 1926- [author.].

Edition: 11e [edition].Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2019] (4).
Creative direction in a digital world : a guide to being a modern creative director / Adam Harrell.

by Harrell, Adam [author.].

Publisher: Boca Raton : CRC Press Taylor & Francis Group, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 HAR 2017] (2).
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Online multimedia advertising : techniques and technologies / [edited by] Xian-Sheng Hua, Tao Mei, Alan Hanjalic.

by Hua, Xian-Sheng, 1973- | Mei, Tao, 1978- | Hanjalic, A.

Publisher: Hershey, PA : Information Science Reference, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 ONL 2011] (1).
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 6th edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 659 KAT 2017] (2).
Strategic communications for nonprofit organizations : seven steps to creating a successful plan / Sally J. Patterson and Janel M. Radtke.

by Patterson, Sally J | Radtke, Janel M | Radtke, Janel M. Strategic communications for nonprofit organizations.

Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 PAT 2009] (2).
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 8th editionPublisher: New York : McGraw-Hill Irwin, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (4). Checked out (1).
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler

by Wheeler, Alina.

Edition: 3rd ed.Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WHE 2009] (1).
Digital analytics for marketing / Marshall Sponder.

by Sponder, Marshall [author.] | Khan, Gohar F.

Edition: First edition.Publisher: London : Taylor and Francis, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/340285] (1).
Building brand identity in the age of social media : emerging research and opportunities / by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.

by Ekhlassi, Amir, 1979- [author.] | Niknejhad Moghadam, Mahdi, 1990- [author.] | Adibi, Amir Mohammad, 1991- [author.].

Publisher: Hershey : Business Science Reference, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate.

by Tungate, Mark, 1967- | ebrary, Inc.

Edition: 2nd ed.Publisher: London ; Philadelphia : Kogan Page, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Marketing financial services online [electronic resource] : how banks & brokerages use the web to get more accounts.

by MarketingSherpa, Inc | ebrary, Inc.

Publisher: Portsmouth, R.I. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Proven tactics in online advertising [electronic resource] : 13 case studies and practical advise.

by MarketingSherpa, Inc | ebrary, Inc.

Publisher: Selma, N.C. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
The truth about search engine advertising / Kevin Lee.

by Lee, Kevin.

Publisher: Upper Saddle River, N.J. : FT Press, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 LEE 2009] (1).
Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang.

by Wang, Jing, 1950- | ebrary, Inc.

Publisher: Cambridge, Mass. : Harvard University Press, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 659.10951] (1).
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10e [edition].Publisher: New York, NY : McGraw-Hill Education, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL 2015] (3).
Building a brand [electronic resource] : an Emerald guide.

by ebrary, Inc.

Publisher: Bradford, England : Emerald Group Pub, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [author.] | Baack, Donald [author.].

Edition: Seventh edition.Publisher: Boston : Pearson, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CLO 2016] (5).
From submarines to suburbs [electronic resource] : selling a better America, 1939-1959 / Cynthia Lee Henthorn.

by Henthorn, Cynthia Lee, 1963- | ebrary, Inc.

Publisher: Athens, Ohio : Ohio University Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 381.0973/09044] (1).