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Online communities handbook : building your business and brand on the web / by Anna Buss and Nancy Strauss.
by Buss, Anna | Strauss, Nancy. Publisher: Berkeley, CA : New Riders, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 BUS 2009]
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.
by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles [author.] | Wells, William, 1926- [author.]. Edition: 11e [edition].Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MOR 2019]
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Creative direction in a digital world : a guide to being a modern creative director / Adam Harrell.
by Harrell, Adam [author.]. Publisher: Boca Raton : CRC Press Taylor & Francis Group, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 HAR 2017]
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Online multimedia advertising : techniques and technologies / [edited by] Xian-Sheng Hua, Tao Mei, Alan Hanjalic.
by Hua, Xian-Sheng, 1973- | Mei, Tao, 1978- | Hanjalic, A. Publisher: Hershey, PA : Information Science Reference, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 ONL 2011]
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E. Edition: 6th edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 659 KAT 2017]
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Strategic communications for nonprofit organizations : seven steps to creating a successful plan / Sally J. Patterson and Janel M. Radtke.
by Patterson, Sally J | Radtke, Janel M | Radtke, Janel M. Strategic communications for nonprofit organizations. Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PAT 2009]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E | Belch, Michael A. Edition: 8th editionPublisher: New York : McGraw-Hill Irwin, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
(4). Checked out (1).
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler
by Wheeler, Alina. Edition: 3rd ed.Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2009]
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Digital analytics for marketing / Marshall Sponder.
by Sponder, Marshall [author.] | Khan, Gohar F. Edition: First edition.Publisher: London : Taylor and Francis, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/340285]
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Building brand identity in the age of social media : emerging research and opportunities / by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.
by Ekhlassi, Amir, 1979- [author.] | Niknejhad Moghadam, Mahdi, 1990- [author.] | Adibi, Amir Mohammad, 1991- [author.]. Publisher: Hershey : Business Science Reference, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate.
by Tungate, Mark, 1967- | ebrary, Inc. Edition: 2nd ed.Publisher: London ; Philadelphia : Kogan Page, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing financial services online [electronic resource] : how banks & brokerages use the web to get more accounts.
by MarketingSherpa, Inc | ebrary, Inc. Publisher: Portsmouth, R.I. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Proven tactics in online advertising [electronic resource] : 13 case studies and practical advise.
by MarketingSherpa, Inc | ebrary, Inc. Publisher: Selma, N.C. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The truth about search engine advertising / Kevin Lee.
by Lee, Kevin. Publisher: Upper Saddle River, N.J. : FT Press, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 LEE 2009]
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Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang.
by Wang, Jing, 1950- | ebrary, Inc. Publisher: Cambridge, Mass. : Harvard University Press, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.10951]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 10e [edition].Publisher: New York, NY : McGraw-Hill Education, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL 2015]
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Building a brand [electronic resource] : an Emerald guide.
by ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E [author.] | Baack, Donald [author.]. Edition: Seventh edition.Publisher: Boston : Pearson, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO 2016]
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From submarines to suburbs [electronic resource] : selling a better America, 1939-1959 / Cynthia Lee Henthorn.
by Henthorn, Cynthia Lee, 1963- | ebrary, Inc. Publisher: Athens, Ohio : Ohio University Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 381.0973/09044]
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