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Customer relationship management [electronic resource] : how to turn a good business into a great one! / Graham Roberts-Phelps.
by Roberts-Phelps, Graham | ebrary, Inc. Publisher: London : Hawksmere, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/12]
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Citizen marketers : when people are the message / Ben McConnell, Jackie Huba.
by McConnell, Ben | Huba, Jackie. Publisher: Chicago : Kaplan Pub., c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 MAC 2007]
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Strategies that win sales [electronic resource] : best practices of the world's leading organizations / Mark Marone and Seleste Lunsford.
by Marone, Mark D | Lunsford, Seleste E | ebrary, Inc. Publisher: Chicago : Dearborn Trade Pub., 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/02]
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Engage! [electronic resource] : the complete guide for brands and businesses to build, cultivate, and measure success in the new web / Brian Solis.
by Solis, Brian. Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Social media 101 [electronic resource] : tactics and tips to develop your business online / Chris Brogan.
by Brogan, Chris. Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Driving customer equity : how customer lifetime value is reshaping corporate strategy / Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon.
by Rust, Roland T | Zeithaml, Valarie A | Lemon, Katherine N. (Katherine Newell). Publisher: New York : Free Press, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 RUS 2000]
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Harvard business review on reinventing your marketing. Publisher: Boston, MA : Harvard Business Review Press, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 HAR 2011]
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Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / by Abaete de Azevedo and Ricardo Pomeranz.
by Azevedo, Abaetê de | Pomeranz, Ricardo. Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 AZE]
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Perception of a difference [electronic resource] : the power in buying, marketing and selling customer care / Wesley Zimmerman.
by Zimmerman, Wesley | ebrary, Inc. Publisher: Scottsdale, AZ : WZA, Inc., c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Inbound marketing [electronic resource] : get found using Google, social media, and blogs / by Brian Halligan and Dharmesh Shah.
by Halligan, Brian, 1967- | Shah, Dharmesh, 1967- | ebrary, Inc. Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby.
by Baron, Steve | Conway, A. (Anthony) | Warnaby, Gary. Publisher: Los Angeles, Calif. : SAGE, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 BAR 2010]
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Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
by MacInnis, Deborah J | Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology. Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HAN 2009]
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Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee.
by Evans, Dave, 1956-. Publisher: Indianapolis : Wiley Pub., c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 EVA 2010]
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Social media 101 : tactics and tips to develop your business online / Chris Brogan
by Brogan, Chris. Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 BRO 2010]
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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) / Dave Kerpen.
by Kerpen, Dave. Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 KER 2011]
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Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay / Ernan Roman.
by Roman, Ernan. Publisher: New York, N.Y. : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 ROM 2011]
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The experience effect : engage your customers with a consistent and memorable brand experience / Jim Joseph.
by Joseph, Jim, 1963-. Publisher: New York, N.Y. : American Management Association, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 JOS 2010]
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The old rules of marketing are dead : 6 new rules for reinventing your brand & reigniting your business / Timothy R. Pearson.
by Pearson, Timothy R. Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 PEA 2011]
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Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more / Tom Funk.
by Funk, Tom, 1965-. Publisher: Santa Barbara, Calif. : Praeger, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 FUN 2011]
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