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The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.

by Blair, Mark | Armstrong, Richard | Murphy, Mike.

Publisher: Singapore : John Wiley & Sons (Asia), c2003Other title: Creating more effective marketing communications.Availability: Items available for loan: Taylor's Library-TC [Call number: 658.80095 BLA] (1), Taylor's Library-TU [Call number: 658.80095 BLA] (3).
Marketing management : an asian perspective / Philip Kotler ... [et al.].

by Chin Tiong Tan | Kotler, Philip | Leong, Siew Meng | Swee Hoon Ang.

Edition: 2nd ed.Publisher: Singapore : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.].

by Chaffey, Dave, 1963-.

Edition: 2nd ed.Publisher: Harlow : Prentice Hall/Financial Times, 2003Other title: Internet marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 INT] (1).
The marketing plan : how to prepare and implement it / William M. Luther.

by Luther, William M.

Edition: 3rd ed.Publisher: New York : American Management Association, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 LUT] (1).
Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.

by Whitwell, Gregory | Doyle, Peter, 1943 June 23-2003 | Lukas, Bryan A.

Publisher: Milton, Qld. : Wiley Publishing Australia, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WHI] (1).
Internet marketing : integrating online and offline strategies / Mary Lou Roberts.

by Roberts, Mary Lou.

Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 ROB] (1).
Essentials of marketing / E. Jerome McCarthy, William D. Perreault.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D., Jr.

Edition: 4th ed.Publisher: Homewood, Illinois : Irwin, 1988Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAC] (2).
Marketing management : analysis, planning, implementation and control / Philip Kotler

by Kotler, Philip.

Edition: 6th ed.Publisher: New Jersey : Prentice Hall, 1988Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
Behavioural aspects of marketing / Keith C. Williams.

by Williams, Keith C | CAM Foundation | Institute of Marketing.

Publisher: Oxford : Butterworth-Heinemann, 1981Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 WIL] (1).
Offensive marketing, or, How to make your competitors followers / [by] Hugh Davidson; foreword by Anthony J. F. O'Reilly.

by Davidson, J.H. (J. Hugh), 1935-.

Publisher: London : Penguin Books, 1972Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DAV] (1).
Event sponsorship and fundraising : an advanced guide / Tom Lunt and Eva Nicotra.

by Lunt, Tom [author.] | Nicotra, Eva [author.].

Publisher: London ; New York : Kogan Page Limited, 2019Availability: Items available for loan: Taylor's Library-TU [Call number: 394.2068 LUN 2019] (2).