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Unleashing the power of PR : a contrarian's guide to marketing and communication / Mark Weiner.
by Weiner, Mark, 1946- | International Association of Business Communicators. Edition: 1st ed.Publisher: San Francisco, Calif. : Jossey-Bass, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 WEI]
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Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.
by Foley, John, 1955- | Kendrick, Julie. Edition: 1st ed.Publisher: San Francisco, CA : Jossey-Bass, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 FOL]
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The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant.
by Grant, John, 1964-. Publisher: Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 GRA]
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Leisure marketing : a global perspective / Susan Horner, John Swarbrooke.
by Horner, Susan | Swarbrooke, John. Publisher: Oxford : Elsevier/Butterworth-Heinemann, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688 HOR]
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Hospitality marketing / edited by Amrik Singh Sudan.
by Sudan, Amrik Singh. Edition: 1st ed.Publisher: New Delhi : Anmol Publications, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 HOD]
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Coke's Water Bomb [videorecording]
by British Broadcasting Corporation. Publisher: Sydney, Australia : BBC Worldwide, [n.d.]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 COK]
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Why ads work [videorecording] : the power of self-deception / Learning Seed ; script, Jeffrey Schrank.
by Schrank, Jeffrey | Learning Seed Company. Publisher: Lake Zurich, IL : Learning Seed, c1996Other title: Power of self-deception..Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 WHY]
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Ted Levitt on marketing
by Levitt, Theodore, 1925-2006. Publisher: Boston, Mass. : Harvard Business School Pub., 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LEV]
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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.
by Ryan, Damian. Edition: Third edition.Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 RYA 2014]
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Advertising and marketing on the internet [videorecording] / produced and directed by Phil Rutsohn.
by Rutsohn, Phil | D.E. Visuals (Firm). Publisher: Sunrise, FL : D.E. Visuals, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 ADV]
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Psychology of advertising [videorecording] : a new century / produced and directed by Phil Rutsohn.
by Rutsohn, Phil | D.E. Visuals (Firm). Publisher: Sunrise, Fla. : D. E. Visuals, c1991-c1993Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PSY]
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Professional practice 101 : business strategies and case studies in architecture / Andrew Pressman.
by Pressman, Andrew. Edition: 2nd ed.Publisher: Hoboken : Wiley, c2006Other title: Professional practice one 'o' one. | Professional practice one hundred and one..Availability: Items available for loan: Taylor's Library-TU
[Call number: 720.68 PRE]
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International marketing : an Asia-Pacific perspective / Richard Fletcher and Linden Brown.
by Fletcher, Richard, 1940- | Brown, Linden. Edition: 3rd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 FLE]
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Marketing made easy / Kevin A. Epstein.
by Epstein, Kevin. Publisher: USA : Entrepreneur Press, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 EPS]
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Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.
by Eastman, Susan Tyler | Ferguson, Douglas A | Klein, Robert A, 1928-. Edition: 5th ed.Publisher: Burlington, Mass. : Elsevier/Focal Press, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 384.550688 MED]
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Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn.
by Fallon, Pat | Senn, Fred. Publisher: Boston, Mass. : Harvard Business School Press, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 FAL]
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Medicine and the market [electronic resource] : equity v. choice / Daniel Callahan, Angela A. Wasunna.
by Callahan, Daniel, 1930- | Wasunna, Angela A, 1973- | ebrary, Inc. Publisher: Baltimore : Johns Hopkins University Press, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 362.1/068/8]
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Essentials of marketing research / William G. Zikmund, Barry J. Babin.
by Zikmund, William G | Babin, Barry J. Edition: 4th ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK 2010]
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Marketing to China in China and from China [electronic resource].
by ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Capon's marketing principles / Neol Capon, Shamza Khan.
by Capon, Noel | Khan, Shamza. Edition: Asia edition.Publisher: Subang Jaya, Selangor : SJ Learning, [2015]Copyright date: ©2015Other title: Marketing principles.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CAP 2015]
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