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Turn clicks into customers : proven marketing techniques for converting online traffic into revenue / Duane Forrester.
by Forrester, Duane. Publisher: New York, NY : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 FOR 2010]
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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
by Tybout, Alice M | Calkins, Tim | Kellogg School of Management. Publisher: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KEL]
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Customer relationship management / Ed Peelen and Rob Beltman.
by Peelen, Ed | Beltman, Rob. Edition: Second edition.Publisher: Harlow : Pearson Education Limited, [2013]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 PEE 2013]
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The ultimate CRC handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor
by Freeland, John G. Publisher: New York, N.Y. : McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 ULT]
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Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen.
by Storbacka, Kaj | Lehtinen, Jarmo. Publisher: Singapore : McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 STO]
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Up close & personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.].
by Gamble, Paul R. Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 UPC]
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The customer learning curve : creating profits from marketing chaos / Karl Hellman, Ardis Burst.
by Hellman, Karl | Burst, Ardis. Publisher: Mason, Ohio : Thomson/South-Western c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 HEL]
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Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers / Bryan Foss & Merlin Stone.
by Foss, Bryan | Stone, Merlin. Publisher: London : Kogan Page, 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 FOS]
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Customer relationship marketing : get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger.
by Stone, Merlin | Woodcock, Neil | Machtynger, Liz. Edition: 2nd ed.Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 STO]
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The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron.
by Stein, Donna Baier | MacAaron, Alexandra. Publisher: Mason, Ohio : Thomson, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 STE]
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Connect : how to use data and digital marketing to create lifetime customers / Lars Birkholm Petersen, Ron Person, Christopher Nash.
by Petersen, Lars Birkholm | Person, Ron, 1948- | Nash, Christopher. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 PET 2014]
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Marketing for rainmakers [electronic resource] : 52 rules of engagement to attract and retain customers for life / Phil Fragasso.
by Fragasso, Philip M, 1950- | ebrary, Inc. Publisher: Hoboken, N.J. : John Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
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Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon.
by Solomon, Michael R | ebrary, Inc. Publisher: New York : American Management Association, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk.
by Baran, Roger Joseph, 1945- | Galka, Roger J | Strunk, Daniel P. Edition: Student ed.Publisher: Mason, Ohio : Thomson/South-Western, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.85 BAR]
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Making the client connection [electronic resource] : maximizing the power of your personality, presentations, and presence / Gary DeMoss and Mitch Anthony.
by DeMoss, Gary | Anthony, Mitch | ebrary, Inc. Publisher: Chicago : Dearborn Trade Pub., c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 332.024/0068/8]
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Pathways less travelled to value creation [electronic resource] : interaction, dialogue and knowledge generation / guest editor, David Ballantyne.
by Ballantyne, David | ebrary, Inc. Publisher: [Bradford, England] : Emerald Group Pub., 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The referral of a lifetime : the networking system that produces bottom-line results-- every day! / Tim Templeton with Lynda Rutledge Stephenson.
by Templeton, Timothy L | Stephenson, Lynda Rutledge, 1950-. Publisher: San Francisco : Berrett-Koehler Pub, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 TEM 2004]
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The thank you economy / Gary Vaynerchuk.
by Vaynerchuk, Gary. Publisher: New York : Harper Business, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 VAY 2011]
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