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Brainfluence [electronic resource] : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley.
by Dooley, Roger, 1952-. Publisher: Hoboken, N.J. : Wiley, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8001/9]
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Handbook of marketing and finance [electronic resource] / edited by Shankar Ganesan.
by Ganesan, Shankar. Publisher: Cheltenham : Edward Elgar Pub., 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.
by Kahle, Lynn R | Close, Angeline. Publisher: New York : Routledge, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 796.06/98]
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Managing service firms [electronic resource] : the power of managerial marketing / by Per Skalen.
by Skalen, Per. Publisher: New York, NY : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Marketing and managing tourism destinations / Alastair M. Morrison.
by Morrison, Alastair M. Edition: 2nd ed.Publisher: Milton : Routledge, 2018Copyright date: ©2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.688]
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The economics of tourism [electronic resource] / Mike J. Stabler, Andreas Papatheodorou, M. Thea Sinclair.
by Stabler, Mike | Papatheodorou, Andreas, 1974- | Sinclair, M. Thea. Edition: 2nd ed.Publisher: London ; New York : Routledge, 2010Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
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2012 artist's & graphic designer's market [electronic resource] / Mary Burzlaff Bostic, editor.
by Bostic, Mary Burzlaff, 1982-. Edition: 37th annual ed.Publisher: Cincinnati, Ohio : North Light Books, 2011Other title: 2012 artist's and graphic designer's market.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 741.60688]
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The ultimate guide to export management [electronic resource] / Thomas A. Cook.
by Cook, Thomas A, 1953-. Publisher: New York : AMACOM, 2001Other title: Export management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/48]
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Tourism sensemaking [electronic resource] : strategies to give meaning to experience / edited by Arch G. Woodside.
by Woodside, Arch G. Publisher: Bingley, U.K. : Emerald, 2011Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
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Cultures of mass tourism [electronic resource] : doing the Mediterranean in the age of banal mobilities / edited by Pau Obrador Pons, Mike Crang and Penny Travlou.
by Pons, Pau Obrador | Crang, Mike | Travlou, Penny | ebrary, Inc. Publisher: Farnham, Surrey, England ; Burlington, Vt. : Ashgate, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
by Fisher-Buttinger, Claudia | Vallaster, Christine, 1971- | ebrary, Inc. Publisher: Hoboken, NJ : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Twitter power 2.0 [electronic resource] : how to dominate your market one tweet at a time / Joel Comm.
by Comm, Joel | ebrary, Inc. Publisher: Hoboken, N.J. : John Wiley, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Turn clicks into customers [electronic resource] : proven marketing techniques for converting online traffic into revenue / Duane Forrester.
by Forrester, Duane | ebrary, Inc. Publisher: New York : McGraw-Hill, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
by MacInnis, Deborah J | Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology | ebrary, Inc. Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Twitter marketing [electronic resource] : an hour a day / Hollis Thomases.
by Thomases, Hollis, 1965- | ebrary, Inc. Edition: 1st ed.Publisher: Indianapolis, Ind. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Tourism branding [electronic resource] : communities in action / Liping A. Cai, William C. Gartner, Ana María Munar.
by Cai, Liping A | Gartner, William C | Munar, Ana Maria | ebrary, Inc. Edition: 1st ed.Publisher: Bingley, UK : Emerald, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Places [electronic resource] : identity, image and reputation / Simon Anholt.
by Anholt, Simon | ebrary, Inc. Publisher: Basingstoke : Palgrave Macmillan, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Building brand authenticity [electronic resource] : 7 habits of iconic brands / Michael Beverland.
by Beverland, Michael | ebrary, Inc. Publisher: New York : Palgrave Macmillan, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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The Routledge handbook of destination marketing / edited by Dogan Gursoy and Christina G. Chi.
by Chi, Christina G [editor.] | Gursoy, Dogan [editor.]. Publisher: Abingdon, Oxon ; New York, New York : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
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Building brands in Asia : from the inside out / Tim Andrews and Wilson Chew.
by Andrews, Tim G, 1968- [author.] | Chew, Wilson, 1970- [author.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27095]
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