Taylor's Library

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Pulse : the new science of harnessing internet buzz to track threats and opportunities / Douglas W. Hubbard.

by Hubbard, Douglas W, 1962-.

Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8302854678 HUB 2011] (1).
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Marketing research / William Zikmund, Steve D'Alessandro , Hume Winzar , Ben Lowe, Barry Babin.

by Zikmund, William G | D'Alessandro, Steven | Winzar, Hume | Lowe, Ben, 1978- | Babin, Barry J.

Edition: Third Asia-Pacific edition.Copyright date: ©2014Publisher: South Melbourne, Victoria : Cengage Learning Australia, [2014]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ZIK 2014] (1).
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Measurement in marketing research : an alternative framework / Thomas Salzberger.

by Salzberger, Thomas.

Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 SAL 2009] (1).
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Basic marketing research : a decision-making approach / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 3rd ed.Publisher: Upper Saddle River : Pearson/Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL 2009] (7).
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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]

by Hair, Joseph F., Jr, 1944-.

Edition: 2nd ed.Publisher: New York : McGraw-Hill Irwin, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ESS 2010] (2).
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Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 6th ed., Global ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR 2010] (1), TC External Storage [Call number: 658.83 BUR 2010] (1).
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Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter.

by Churchill, Gilbert A | Brown, Tom J | Suter, Tracy A.

Edition: 7th ed.Publisher: Mason, Ohio : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 CHU 2010] (2).
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Critical marketing studies / edited by Mark Tadajewski and Pauline Maclaran.

by Tadajewski, Mark | Maclaran, Pauline.

Publisher: Los Angeles, Calif. : SAGE, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CRI 2009] (3).
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Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.]

by Farris, Paul.

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : FT Press, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR 2010] (2).
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Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Rob W. Monster, Raymond C. Pettit

by Monster, Robert W | Pettit, Raymond C.

Publisher: Singapore : John Wiley & Sons (Asia), 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 MON 2002] (1).
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Social media metrics : how to measure and optimize your marketing investment / Jim Sterne.

by Sterne, Jim, 1955-.

Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 STE 2010] (1).
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Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

by Daymon, Christine | Holloway, Immy.

Edition: 2nd ed.Publisher: London : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2072 DAY 2011] (3).
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Marketing research / William G. Zikmund ... [et al.]

by Zikmund, William G.

Edition: 2nd Asia-Pacific ed.Publisher: South Melbourne, Vic. : Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR 2011] (10).
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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]

by Morrison, Margaret A.

Edition: 2nd ed.Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1072 USI 2012] (3).
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Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella.

by Chiu, Susan | Tavella, Domingo, 1948- | ScienceDirect (Online service).

Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
Marketing research : tools & techniques / Nigel Bradley.

by Bradley, Nigel, 1958-.

Publisher: Oxford : Oxford University Press, 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BRA 2007] (1).
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; adapted by Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Publisher: Singapore : Cengage Learning Asia, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 BLA 2012] (9).
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Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne.

by Sterne, Jim, 1955-.

Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Marketing research kit for dummies [electronic resource] / by Michael R. Hyman and Jeremy J. Sierra.

by Hyman, Michael R. (Michael Richard) | Sierra, Jeremy J.

Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.

by Jeffery, Mark, 1965-.

Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).