Taylor's Library

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Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.

by Zinkhan, George M. (George Martin) | American Marketing Association.

Publisher: Chicago, Ill. : American Marketing Association, c2000Other title: Internet, consumer behavior, and strategy.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1072 ADV] (2).
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Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 5th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (10).
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Market research / Roger Lewis & Roger Trevitt

by Lewis, Roger, 1944 Sept. 27- | Trevitt, Roger [(j.a.)].

Publisher: Cheltenham : Nelson Thornes, 2003Availability: Items available for loan: TC External Storage [Call number: 658.83 LEW] (1).
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] Kelly L. Haws, William O. Bearden, Richard G. Netemeyer.

by Netemeyer, Richard G, 1956- | Haws, Kelly L | Bearden, William O, 1945-. Handbook of marketing scales.

Edition: 3rd ed.Publisher: Los Angeles : SAGE, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAN 2011] (2).
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Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J.

Edition: 4th ed.Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAI] (1).
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Marketing research / Alvin C. Burns, Ronald F. Bush ; International edition contributions by Nilanjana Sinha.

by Burns, Alvin C | Bush, Ronald F | Sinha, Nilanjana.

Edition: 7th ed., int. ed.Publisher: Harlow : Pearson, c2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR 2014] (2).
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CIM study text : professional diploma in marketing. [Paper 5]. Marketing research and information.

by Chartered Institute of Marketing.

Edition: [2nd ed.]Publisher: London : BPP Professional Education, 2004Other title: Marketing research and information..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.834 CIM] (1).
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CIM study text : professional post-graduate diploma in marketing. [Paper 9]. Analysis and evaluation.

by Chartered Institute of Marketing.

Edition: [1st ed.]Publisher: London : BPP Professional Education, 2004Other title: Analysis and evaluation.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 CIM] (1).
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Qualitative marketing research / David Carson ... [et al.]

by Carson, David, 1947-.

Publisher: London : SAGE, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 QUA] (3).
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International marketing research / C. Samuel Craig and Susan P. Douglas.

by Craig, C. Samuel | Douglas, Susan P.

Edition: 3rd ed.Publisher: Chichester, England : John Wiley, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 CRA] (2).
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Essentials of marketing research / William G. Zikmund, Barry J. Babin.

by Zikmund, William G | Babin, Barry J.

Edition: 4th ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ZIK 2010] (2).
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Essentials of marketing research / William G. Zikmund, Barry J. Babin.

by Zikmund, William G | Babin, Barry J.

Edition: 4th ed.Publisher: Australia : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ZIK 2010] (1).
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Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J. Kaden.

by Kaden, Robert J.

Publisher: London : Kogan Page, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 KAD] (1).
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Consumer behaviour : an asia pacific approach / Roger D. Blackwell ... [et.al].

by Blackwell, Roger D.

Publisher: Australia : Thomson, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CON] (1).
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Marketing research : an integrated approach / Alan Wilson.

by Wilson, Alan M.

Edition: 2nd ed.Publisher: Harlow, England : Prentice Hall / Financial Times, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 WIL] (2).
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The practice of market and social research : an introduction / Yvonne McGivern.

by McGivern, Yvonne.

Edition: 2nd ed.Publisher: Essex, England : Financial Times / Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 001.4 MAC] (1).
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Marketing research : an applied orientation / Naresh Malhotra ... [et al.]

by Malhotra, Naresh K.

Edition: 3rd ed.Publisher: Frenchs Forest, N.S.W. : Pearson / Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR] (1).
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The digital marketer : ten new skills you must learn to stay relevant and customer-centric / Larry Weber, Lisa Leslie Henderson.

by Weber, Larry | Henderson, Lisa Leslie.

Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 WEB 2014] (1).
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The handbook of online and social media research : tools and techniques for market researchers / Ray Poynter.

by Poynter, Ray.

Publisher: Chichester : John Wiley, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8302854678 POY 2010] (3).
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Basic marketing research / Gilbert A.Churchill, Jr., Tom J. Brown.

by Churchill, Gilbert A | Brown, Tom J.

Edition: 6th ed., Int. student ed.Publisher: Mason, OH : Thomson/South Western, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 CHU] (1).
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