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Up against the retail giants : targeting weakness, gaining an edge / A. Coskun Samli.
by Samli, A. Coskun. Publisher: Mason, OH : Thomson, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.87 SAM]
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Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.
by Blythe, Jim | Zimmerman, Alan S. Publisher: London : Thomson Learning, [2005]Copyright date: ©2005Other title: Business to business marketing management : a global perspective.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BLY]
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Marketing management / Russell S. Winer.
by Winer, Russell S. Edition: 2nd ed.Publisher: Upper Saddle River, NJ : Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WIN]
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-. Edition: Eight editionPublisher: Mason, Ohio : Thomson/South-Western, 2006Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAM]
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Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy.
by Hulbert, James M | Capon, Noel | Piercy, Nigel. Publisher: London : New York : Kogan Page Free Press, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HUL]
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 12th editionPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(9), TC External Storage
[Call number: 658.8 KOT]
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Market driven strategy : processes for creating value / George S. Day ; with a new introduction
by Day, George S. Publisher: N.Y. : Free Press, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DAY]
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
by McDonald, Malcolm | Institute of Marketing. Edition: 5th ed.Publisher: Amsterdam : Butterworth-Heinemann, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC]
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Strategic market management / David A. Aaker.
by Aaker, David A. (David Allen), 1938-. Edition: 7th ed.Publisher: Hoboken, NJ : John Wiley, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AAK]
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Marketing management / Philip Kotler, Kevin Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: Twelfth ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 8th ed.Publisher: Boston, Mass. : McGraw-Hill / Irwin, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PET]
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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-. Edition: 5th ed.Publisher: Mason, OH : Thomson South-Western, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAM]
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Principles of marketing / Philip Kotler ... [et al.].
by Kotler, Philip. Edition: 3rd ed.Publisher: Frenchs Forest, N.S.W. : Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PRI]
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Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].
by Mullins, John W. (John Walker). Edition: 5th ed.Publisher: Boston, Mass. : McGraw-Hill, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
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The marketing plan / William A. Cohen.
by Cohen, William A, 1937-. Edition: 5th ed.Publisher: Hoboken, NJ : J. Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 COH]
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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.
by Ryan, Damian. Edition: Third edition.Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 RYA 2014]
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Capon's marketing principles / Neol Capon, Shamza Khan.
by Capon, Noel | Khan, Shamza. Edition: Asia edition.Publisher: Subang Jaya, Selangor : SJ Learning, [2015]Copyright date: ©2015Other title: Marketing principles.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CAP 2015]
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Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern.
by Moutinho, Luiz | Southern, G. (Geoff). Publisher: Hampshire, U.K. : Cengage Learning EMEA, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MOU 2010]
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