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Marketing research / William Zikmund, Steve D'Alessandro , Hume Winzar , Ben Lowe, Barry Babin.
by Zikmund, William G | D'Alessandro, Steven | Winzar, Hume | Lowe, Ben, 1978- | Babin, Barry J. Edition: Third Asia-Pacific edition.Copyright date: ©2014Publisher: South Melbourne, Victoria : Cengage Learning Australia, [2014]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK 2014]
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A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
by King, Stephen, 1931- | Lannon, Judie | Baskin, Merry | ebrary, Inc. Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Measurement in marketing research : an alternative framework / Thomas Salzberger.
by Salzberger, Thomas. Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 SAL 2009]
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Basic marketing research : a decision-making approach / Naresh K. Malhotra
by Malhotra, Naresh K. Edition: 3rd ed.Publisher: Upper Saddle River : Pearson/Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL 2009]
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International journal of market research : the journal of the market research society / MRS. Publisher: Henley-on-Thames, Oxon, UK : NTC Publications Ltd, c2000-Other title: Journal of the market research society.Online access: Available online via World Wide Web: click to view Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 INT ]
(6).
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Action research in marketing [electronic resource] / guest editor, Chad Perry.
by Perry, Chad | ebrary, Inc. Publisher: [Bradford, England] : Emerald Group Pub., 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]
by Hair, Joseph F., Jr, 1944-. Edition: 2nd ed.Publisher: New York : McGraw-Hill Irwin, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ESS 2010]
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Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 6th ed., Global ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR 2010]
(1), TC External Storage
[Call number: 658.83 BUR 2010]
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Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter.
by Churchill, Gilbert A | Brown, Tom J | Suter, Tracy A. Edition: 7th ed.Publisher: Mason, Ohio : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 CHU 2010]
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Critical marketing studies / edited by Mark Tadajewski and Pauline Maclaran.
by Tadajewski, Mark | Maclaran, Pauline. Publisher: Los Angeles, Calif. : SAGE, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CRI 2009]
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Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.]
by Farris, Paul. Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : FT Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR 2010]
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Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Rob W. Monster, Raymond C. Pettit
by Monster, Robert W | Pettit, Raymond C. Publisher: Singapore : John Wiley & Sons (Asia), 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 MON 2002]
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Social media metrics : how to measure and optimize your marketing investment / Jim Sterne.
by Sterne, Jim, 1955-. Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 STE 2010]
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Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.
by Daymon, Christine | Holloway, Immy. Edition: 2nd ed.Publisher: London : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2072 DAY 2011]
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Marketing research / William G. Zikmund ... [et al.]
by Zikmund, William G. Edition: 2nd Asia-Pacific ed.Publisher: South Melbourne, Vic. : Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR 2011]
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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]
by Morrison, Margaret A. Edition: 2nd ed.Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1072 USI 2012]
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Coolhunters [videorecording] / executive producer, Belinda Allen ; series producer, Nathan Hartshorn ; series director, Lucy Sandys-Winsch ; a Middlemarch film in association with Pressure Cooker Productions for BBC.
by Sandys-Winsch, Lucy | Hartshorn, Nathan | Davenport, Jack | British Broadcasting Corporation | BBC Active (Firm). Publisher: Frenchs Forest, NSW : BBC Active, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.834 COO 2006]
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Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella.
by Chiu, Susan | Tavella, Domingo, 1948- | ScienceDirect (Online service). Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Legends in marketing. Shelby D. Hunt / series editor, Jagdish N. Sheth.
by Hunt, Shelby D | Sheth, Jagdish N. Publisher: New Delhi ;Thousand Oaks : SAGE, c2011Other title: Shelby D. Hunt.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80092 HUN 2011]
(10).
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