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Managing service firms [electronic resource] : the power of managerial marketing / by Per Skalen.
by Skalen, Per. Publisher: New York, NY : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Essentials of marketing management / Geoff Lancaster and Lester Massingham.
by Lancaster, Geoffrey, 1938- [author.] | Massingham, Lester [author.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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International marketing : strategy development and implementation / Carl Arthur Solberg.
by Solberg, Carl Arthur [author.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/4]
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Back to the future : using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / Nina Krey and Patricia Rossi, editors.
by Academy of Marketing Science. Annual Conference (2017 : Coronado Island, CA) | Krey, Nina [editor.] | Rossi, Patricia [ditor.]. Publisher: Cham, Switzerland : Springer Nature , 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Managing markets and customers [electronic resource].
by Elearn Limited (Great Britain). Publisher: Amsterdam ; Boston : Elsevier/Pergamon Flexible Learning : ELEARN, 2009Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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The marketing accountability imperative [electronic resource] : driving superior returns on marketing investments / Michael E. Dunn with Chris Halsall.
by Dunn, Michael (Michael Edward) | Halsall, Chris, 1967-. Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Understanding digital marketing [electronic resource] : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones.
by Ryan, Damian | Jones, Calvin. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Prove it before you promote it [electronic resource] : how to take the guesswork out of marketing / Steve Cuno.
by Cuno, Steve, 1954-. Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Principles of marketing management [electronic resource] / Trinidad Bishop.
by Bishop, Trinidad. Edition: 1st ed.Publisher: Delhi : Orange Apple, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Strategic marketing planning [electronic resource] / Colin Gilligan and Richard M.S. Wilson.
by Gilligan, Colin | Wilson, R. M. S. (Richard Malcolm Sano). Edition: 2nd ed.Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/02]
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Essentials of marketing management [electronic resource] / Geoff Lancaster and Lester Massingham.
by Lancaster, Geoffrey, 1938- | Massingham, Lester. Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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The entrepreneur's guide to advertising [electronic resource] / James R. Ogden and Scott Rarick.
by Ogden, James R | Rarick, Scott. Publisher: Santa Barbara, Calif. : Praeger, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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Principles and techniques of marketing management [electronic resource] / Kim Moniz, Trinidad Bishop.
by Moniz, Kim | Bishop, Trinidad. Publisher: Delhi : College Publishing House, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Lead generation for dummies / by Dayna Rothman ; foreword by Jon Miller.
by Rothman, Dayna [author.] | Miller, Jon [author of introduction, etc.]. Publisher: Hoboken, New Jersey : John Wiley & Sons, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Marketing plans [electronic resource] : how to prepare them, how to use them, seventh edition / Malcolm McDonald, Hugh Wilson.
by McDonald, Malcolm | Wilson, Hugh, 1962- [aut]. Edition: 7th ed.Publisher: Chichester, West Sussex, U.K. : Wiley, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/02]
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Strategic marketing decisions 2008-2009 [electronic resource] / Isobel Doole and Robin Lowe.
by Doole, Isobel, 1954- | Lowe, Robin, 1945- | Chartered Institute of Marketing. Publisher: Oxford : Butterworth-Heinemann, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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