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Marketing for dummies / by Alexander Hiam.
by Hiam, Alexander. Publisher: New York : Hungry Minds, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HIA]
(1).
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The business marketing course : managing in complex networks / David Ford ... [et al.].
by Ford, David, 1944-. Edition: 2nd ed.Publisher: Chichester : John Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BUS 2006]
(4).
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Strategic market management / David A. Aaker.
by Aaker, David A. (David Allen), 1938-. Edition: 9th ed.Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AAK 2011]
(1).
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Marketing management and strategy / Peter Doyle.
by Doyle, Peter, 1943 June 23-2003. Edition: 3rd ed.Publisher: Harlow : Pearson Education, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DOY]
(7).
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Marketing management / Philip Kotler
by Kotler, Philip. Edition: 11th edition, International editionPublisher: Upper Saddle River, NJ : Prentice Hall, 2003Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(9).
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Strategic market management / David A. Aaker.
by Aaker, David A. (David Allen), 1938-. Edition: 6th ed.Publisher: New York : Wiley, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AAK]
(1).
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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]
by Boyd, Harper W | Larreche, Jean-Claude | Mullins, John | Walker, Orville C | Walker, Orville C. Marketing strategy. Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR]
(4).
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Developing business strategies / David A. Aaker
by Aaker, David A. (David Allen), 1938-. Edition: 6th ed.Publisher: New York : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 AAK]
(1).
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Marketing : connecting with customers / Gilbert D. Harrell.
by Harrell, Gilbert D. Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 HAR]
(1).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome). Edition: 18th ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER 2011]
(2).
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A framework for marketing management / Philip Kotler
by Kotler, Philip. Edition: 2nd ed.Publisher: Upper Saddle River, New Jersey : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(1).
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Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H.Lucas.
by Ferrell, O. C | Hartline, Michael D | Lucas, George H. Edition: 2nd ed.Publisher: Mason, OH : South-Western Thomson Learning, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 FER]
(1).
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Marketing management : an asian perspective / Philip Kotler ... [et al.].
by Chin Tiong Tan | Kotler, Philip | Leong, Siew Meng | Swee Hoon Ang. Edition: 2nd ed.Publisher: Singapore : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
(1).
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Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.
by Whitwell, Gregory | Doyle, Peter, 1943 June 23-2003 | Lukas, Bryan A. Publisher: Milton, Qld. : Wiley Publishing Australia, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WHI]
(1).
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Marketing management : analysis, planning, implementation and control / Philip Kotler
by Kotler, Philip. Edition: 6th ed.Publisher: New Jersey : Prentice Hall, 1988Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(1).
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