Taylor's Library

Your search returned 288 results.

Not what you expected? Check for suggestions
Unhighlight Highlight
|
Prove it before you promote it [electronic resource] : how to take the guesswork out of marketing / Steve Cuno.

by Cuno, Steve, 1954-.

Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
No cover image available
Stand out from the crowd [electronic resource] : secrets to crafting a winning company identity / Jay Lipe.

by Lipe, Jay B | ebrary, Inc.

Publisher: Chicago : Kaplan Pub., 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 659.2] (1).
Place hold
Strategic marketing planning [electronic resource] / Colin Gilligan and Richard M.S. Wilson.

by Gilligan, Colin | Wilson, R. M. S. (Richard Malcolm Sano).

Edition: 2nd ed.Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/02] (1).
No cover image available
Viable vision [electronic resource] : transforming total sales into net profits / by Gerald I. Kendall.

by Kendall, Gerald I | ebrary, Inc.

Publisher: Boca Raton, FL : J. Ross, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658] (1).
Place hold
No cover image available
Powerhouse marketing plans [electronic resource] : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns / Winslow "Bud" Johnson.

by Johnson, Winslow | ebrary, Inc.

Publisher: New York : American Management Association, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/101] (1).
Place hold
No cover image available
Legends in marketing. Jagdish N. Sheth / set editor, Balaji C. Krishnan.

by Sheth, Jagdish N | Krishnan, Balaji C.

Publisher: New Delhi ;Thousand Oaks, Calif. : SAGE, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80092 SHE 2010] (8).
Place hold
MM / Iacobucci.

by Iacobucci, Dawn.

Publisher: Mason, Ohio : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 IAC 2010] (1), TC External Storage [Call number: 658.8 IAC 2010] (1).
Place hold
Essentials of marketing management [electronic resource] / Geoff Lancaster and Lester Massingham.

by Lancaster, Geoffrey, 1938- | Massingham, Lester.

Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Marketing plans : how to package them, how to use them / Malcolm McDonald, Hugh Wilson.

by McDonald, Malcolm | Wilson, Hugh, 1962-.

Edition: 7th ed.Publisher: Chichester, West Sussex: Wiley, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC 2011] (6).
Place hold
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: Seventh editionPublisher: Mason, OH : South-Western/Cengage Learning [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM 2012] (2).
Place hold
The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency / Kotaro Sugiyama, Tim Andree and the Dentsu Cross Switch Team.

by Sugiyama, Kotaro | Andree, Tim.

Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SUG 2011] (1).
Place hold
Winning in emerging markets : a road map for strategy and execution / Tarun Khanna, Krishna G. Palepu ; with Richard J. Bullock.

by Khanna, Tarun | Palepu, Krishna G, 1954-.

Publisher: Boston, Mass. : Harvard Business Press, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 KHA 2010] (1).
Place hold
The entrepreneur's guide to advertising [electronic resource] / James R. Ogden and Scott Rarick.

by Ogden, James R | Rarick, Scott.

Publisher: Santa Barbara, Calif. : Praeger, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1] (1).
No cover image available
Cracking the code [electronic resource] : leveraging consumer psychology to drive profitability / Steven S. Posavac, editor.

by Posavac, Steven S, 1969- | Society for Consumer Psychology | ebrary, Inc.

Publisher: Armonk, N.Y. : M.E. Sharpe, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/342] (1).
Place hold
Principles and techniques of marketing management [electronic resource] / Kim Moniz, Trinidad Bishop.

by Moniz, Kim | Bishop, Trinidad.

Publisher: Delhi : College Publishing House, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Grow by focusing on what matters : competitive strategy in 3 circles / Joel E. Urbany and James H. Davis.

by Urbany, Joel | Davis, James H., Ph.D.

Publisher: New York : Business Expert Press, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 URB 2010] (1).
Place hold
Marketing management / Greg W. Marshall, Mark W. Johnston.

by Marshall, Greg W | Johnston, Mark W.

Publisher: Irwin Professional Pub 2011. ; New York, NY : McGraw-Hill/Irwin, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR 2010] (2).
Place hold
Strategic marketing / Todd Mooradian, Kurt Matzler, Lawrence J. Ring.

by Mooradian, Todd A | Matzler, Kurt | Ring, Lawrence J.

Publisher: Upper Saddle River, N.J. : Pearson Education, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MOO 2012] (1).
Place hold
Lead generation for dummies / by Dayna Rothman ; foreword by Jon Miller.

by Rothman, Dayna [author.] | Miller, Jon [author of introduction, etc.].

Publisher: Hoboken, New Jersey : John Wiley & Sons, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Marketing plans [electronic resource] : how to prepare them, how to use them, seventh edition / Malcolm McDonald, Hugh Wilson.

by McDonald, Malcolm | Wilson, Hugh, 1962- [aut].

Edition: 7th ed.Publisher: Chichester, West Sussex, U.K. : Wiley, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/02] (1).