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Harvard business review on marketing. Publisher: Boston : Harvard Business School Press, c2001Other title: On marketing | Marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HAR]
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Marketing management : text and cases / Robert J. Dolan
by Dolan, Robert J. Publisher: New York : Irwin / McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DOL]
(1).
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Marketing management : an Asian perspectives / Philip Kotler... [et al.]
by Kotler, Philip | Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong. Edition: 3rd. ed.Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
(5).
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The business marketing course : managing in complex networks / David Ford ... [et al.]
by Ford, David. Publisher: Chichester : John Wiley, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BUS]
(3).
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Global and transnational business : strategy and management / George Stonehouse ... [et al.].
by Stonehouse, George. Edition: 2nd ed.Publisher: Chichester, West Sussex, England : Wiley, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 GLO]
(1).
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Market-based management : strategies for growing customer value and profitability / Roger J. Best
by Best, Roger J. Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BES]
(3).
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Strategic marketing planning / Peter Reed.
by Reed, Peter. Publisher: Southbank, Victoria : Thomson, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 REE 2003]
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Marketing management / Russell S. Winer.
by Winer, Russell S. Edition: 3rd ed.Publisher: Upper Saddle River, NJ : Pearson / Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WIN]
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Strategic marketing communications : new ways to build and integrate communication / Paul Smith, Chris Berry and Alan Pulford
by Smith, P. R. (Paul Russell), 1957- | Berry, Chris | Pulford, Alan. Edition: Rev. ed.Publisher: London : Kogan Page, 1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SMI]
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 15th edition, Global editionPublisher: Harlow, Essex : Pearson Education Limited, 2016Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2016]
(3).
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Great answers to tough marketing questions / P.R. Smith.
by Smith, P. R. (Paul Russell), 1957-. Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SMI]
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How to be better at--marketing / Rod Davey and Anthony Jacks
by Davey, Rod | Jacks, Anthony. Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DAV]
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Inside-out marketing : how to create an internal marketing strategy / Michael Dunmore.
by Dunmore, Michael. Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DUN]
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Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle.
by Doyle, David. Publisher: London : Kogan Page, 1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DOY]
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Principles of marketing : an Asian perspective / Philip Kotler ... [et al.]
by Kotler, Philip. Publisher: Singapore : Pearson/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
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A framework for marketing management / Philip Kotler & Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
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The highly effective marketing plan / Peter Knight.
by Knight, Peter, 1961 Oct. 12-. Publisher: London : Prentice Hall Business, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 KNI]
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Marketing planning & strategy / Subhash C. Jain
by Jain, Subhash C, 1942-. Edition: 7th ed.Publisher: Mason, OH. : Thomson, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 JAI]
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