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Strategic market management / David A. Aaker.
by Aaker, David A. (David Allen), 1938-. Edition: 9th ed.Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AAK 2011]
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Strategic market management / David A. Aaker.
by Aaker, David A. (David Allen), 1938-. Edition: 6th ed.Publisher: New York : Wiley, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AAK]
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Developing business strategies / David A. Aaker
by Aaker, David A. (David Allen), 1938-. Edition: 6th ed.Publisher: New York : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 AAK]
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Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H.Lucas.
by Ferrell, O. C | Hartline, Michael D | Lucas, George H. Edition: 2nd ed.Publisher: Mason, OH : South-Western Thomson Learning, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 FER]
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Marketing management : an asian perspective / Philip Kotler ... [et al.].
by Chin Tiong Tan | Kotler, Philip | Leong, Siew Meng | Swee Hoon Ang. Edition: 2nd ed.Publisher: Singapore : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
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Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.
by Whitwell, Gregory | Doyle, Peter, 1943 June 23-2003 | Lukas, Bryan A. Publisher: Milton, Qld. : Wiley Publishing Australia, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WHI]
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Marketing management : analysis, planning, implementation and control / Philip Kotler
by Kotler, Philip. Edition: 6th ed.Publisher: New Jersey : Prentice Hall, 1988Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
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Global and transnational business : strategy and management / George Stonehouse ... [et al.].
by Stonehouse, George. Edition: 2nd ed.Publisher: Chichester, West Sussex, England : Wiley, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 GLO]
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Strategic marketing communications : new ways to build and integrate communication / Paul Smith, Chris Berry and Alan Pulford
by Smith, P. R. (Paul Russell), 1957- | Berry, Chris | Pulford, Alan. Edition: Rev. ed.Publisher: London : Kogan Page, 1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SMI]
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How to be better at--marketing / Rod Davey and Anthony Jacks
by Davey, Rod | Jacks, Anthony. Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DAV]
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Inside-out marketing : how to create an internal marketing strategy / Michael Dunmore.
by Dunmore, Michael. Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DUN]
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Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle.
by Doyle, David. Publisher: London : Kogan Page, 1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DOY]
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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-. Edition: Fourth editionPublisher: Mason, Ohio : Thomson/South-Western, 2005Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAM]
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Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy.
by Hulbert, James M | Capon, Noel | Piercy, Nigel. Publisher: London : New York : Kogan Page Free Press, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HUL]
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