Taylor's Library

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Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.].

by Chaffey, Dave, 1963-.

Edition: 4th ed.Publisher: Harlow : Prentice Hall/Financial Times, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 INT] (2).
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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan

by Nagle, Thomas T, 1951- | Hogan, John E., Ph. D.

Edition: 4th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.816 NAG] (1).
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Contemporary direct marketing / Lisa D. Spiller, Martin Baier.

by Spiller, Lisa | Baier, Martin.

Publisher: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 SPI] (1).
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 11th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KER] (1).
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Marketing management and strategy / Peter Doyle and Phil Stern.

by Doyle, Peter, 1943 June 23-2003 | Stern, Phil, 1954-.

Edition: 4th ed.Publisher: Harlow : Financial Times Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOY] (4).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV] (2).
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Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

by Lovelock, Christopher H | Wright, Lauren.

Edition: 2nd ed., Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV] (1).
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Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 5th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (6).
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Restaurant marketing : competency guide / National Restaurant Association Educational Foundation.

by Educational Foundation (National Restaurant Association).

Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Other title: NRAEF ManageFirst..Availability: Items available for loan: Taylor's Library-TU [Call number: 647.950688 RES] (1).
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Foundations of marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.

by Pelsmacker, Patrick de, 1957- | Geuens, Maggie, 1969- | Bergh, Joeri van den, 1971-.

Edition: 3rd ed.Publisher: New York : Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 PEL] (1).
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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 12th edition.International edition.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (4).
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 9th ed.Publisher: Upper Saddle River, N.J. : New Delhi : Pearson Prentice Hall ; Prentice-Hall of India, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH] (7).
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Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.

by Andreasen, Alan R, 1934- | Kotler, Philip.

Edition: 7th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 AND] (1).
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Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.

by Sayre, Shay.

Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Other title: Entertainment marketing and communication.Availability: Items available for loan: Taylor's Library-TU [Call number: 790.2 SAY] (2).
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Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 6th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL 2010] (1).
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Marketing essentials in hospitality and tourism : foundations and parctices / Stowe Shoemaker, Margaret Shaw.

by Shoemaker, Stowe | Shaw, Margaret, 1949-.

Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 647.94068 SHO] (1).
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Understanding services management : integrating marketing, organisational behaviour, operations and human resource management / edited by William J. Glynn and James G. Barnes.

by Glynn, William J | Barnes, James G.

Publisher: New Dehli, India : Prentice-Hall of India, 1995 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4068 UND] (1).
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Principles of marketing / Philip Kotler ... [et al.].

by Kotler, Philip.

Edition: 4th European ed.Publisher: Harlow : Financial Times Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80094 PRI] (1).
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E-marketing / Judy Strauss, Raymond Frost.

by Strauss, Judy | Frost, Raymond, 1960-.

Edition: 5th ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 STR] (1).
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