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Special events : a new generation and the next frontier / Joe Goldblatt.
by Goldblatt, Joe Jeff, 1952-. Edition: 6th ed.Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 394.26068 GOL 2011]
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Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.
by Daymon, Christine | Holloway, Immy. Edition: 2nd ed.Publisher: London : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2072 DAY 2011]
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E. Edition: 4th ed.Publisher: New York, N.Y. : Routledge, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659 KAT 2010]
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Destination marketing and management : theories and applications / edited by Youcheng Wang and Abraham Pizam.
by Wang, Youcheng | Pizam, Abraham. Publisher: Oxfordshire, UK : CAB International, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 DES 2011]
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Microblogging and lifestreaming in libraries / Robin M. Hastings ; series editor Ellyssa Kroski.
by Hastings, Robin, 1973- | Kroski, Ellyssa. Publisher: London : Facet Publishing, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 025.04 HAS 2010]
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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato.
by Cato, Mac. Publisher: Beverly, MA : Rockport, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CAT 2010]
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Essentials of marketing management [electronic resource] / Geoff Lancaster and Lester Massingham.
by Lancaster, Geoffrey, 1938- | Massingham, Lester. Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Marketing research / William G. Zikmund ... [et al.]
by Zikmund, William G. Edition: 2nd Asia-Pacific ed.Publisher: South Melbourne, Vic. : Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR 2011]
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Visual marketing : 99 proven ways for small businesses to market with images and design / David Langton, Anita Campbell.
by Langton, David, 1961- | Campbell, Anita, 1956-. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2011]Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAN 2011]
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The consulting bible : everything you need to know to create and expand a seven-figure consulting practice / Alan Weiss.
by Weiss, Alan, 1946-. Publisher: Hoboken, NJ : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.46 WEI 2011]
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Marketing yourself / Dorene Ciletti.
by Ciletti, Dorene. Edition: 2nd ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80023 CIL 2011]
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Marketing express / William M. Pride, O. C. Ferrell.
by Pride, William M, 1942- | Ferrell, O. C. Edition: 2nd ed.Publisher: Mason, OH. : South-Western/Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PRI 2011]
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Marketing strategy / O.C. Ferrell, Michael D. Hartline.
by Ferrell, O. C | Hartline, Michael D. Edition: 5th ed.Publisher: Mason, Ohio : South-Western/Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 FER 2011]
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Global marketing / Kate Gillespie, H. David Hennessey.
by Gillespie, Kate | Hennessey, Hubert D. Edition: 3rd ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 GIL 2011]
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Neuromarketing : exploring the brain of the consumer / Leon Zurawicki.
by Zurawicki, Leon. Publisher: Berlin : Springer-Verlag, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 ZUR 2010]
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The foods that make billions [videorecording] Publisher: Milton Keynes, UK : Open University Worldwide, c2010Availability: Items available for loan: Taylor's Library-TC
[Call number: 338.19 FOO 2010]
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Increase your web traffic in a weekend / Jerry Lee Ford, Jr. and William R. Stanek.
by Ford, Jerry Lee | Stanek, William R. Edition: 5th ed.Publisher: Boston, MA : Course Technology/Cengage Learning, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 FOR 2008]
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Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365 / Bo Begole.
by Begole, James, 1963-. Publisher: Upper Saddle River, N.J. : FT Press, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BEG 2011]
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Experiential marketing [electronic resource] : a practical guide to interactive brand experiences / Shaz Smilansky.
by Smilansky, Shaz | ebrary, Inc. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
by Scott, David Meerman | Scott, David Meerman. New rules of marketing and PR. Edition: 3rd ed.Publisher: Hoboken, N.J. : John Wiley, c2011Other title: New rules of marketing and public relations.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 SCO 2011]
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