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Events and urban regeneration : the strategic use of events to revitalise cities / Andrew Smith.
by Smith, Andrew, 1975 June 25-. Publisher: London ; New York : Routledge, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 307.3416 SMI 2012]
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Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodés Vilà.
by Champniss, Guy | Rodes Vila, Fernando. Publisher: Chichester : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CHA 2011]
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Consumer behaviour / Leon Schiffman ... [et al.].
by Schiffman, Leon G. Edition: 5th ed.Publisher: Frenchs Forest, N.S.W. : Pearson Australia, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 CON 2010]
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Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.
by Hutt, Michael D | Speh, Thomas W. Edition: 10th ed.Publisher: Australia : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.804 HUT 2010]
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International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford.
by Fletcher, Richard, 1940- | Crawford, Heather. Edition: 6th edition.Publisher: Frenchs Forest, NSW : Pearson Australia, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84091823 FLE 2014]
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International marketing / Pervez N. Ghauri, Philip Cateora.
by Ghauri, Pervez N, 1948- | Cateora, Philip R. Edition: Fourth edition.Publisher: Maidenhead : McGraw-Hill Education, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 GHA 2014]
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What is branding? / Matthew Healey.
by Healey, Matthew. Publisher: Singapore : Page One, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HEA 2008]
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Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz.
by Lovelock, Christopher H | Patterson, Paul | Wirtz, Jochen. Edition: 5th ed.Publisher: Frenchs Forest, N.S.W. : Pearson, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80091823 LOV 2011]
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Services marketing : concepts, strategies and cases / K. Douglas Hoffman ... [et al.].
by Hoffman, K. Douglas. Edition: Asia-Pacific ed.Publisher: South Melbourne, Vic. : Cengage Learning, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SER 2010]
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Principles of direct and database marketing : a digital orientation / Alan Tapp.
by Tapp, Alan. Edition: 4th ed.Publisher: Harlow, England : FinancialTimes/Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 TAP 2008]
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Marketing plans : how to package them, how to use them / Malcolm McDonald, Hugh Wilson.
by McDonald, Malcolm | Wilson, Hugh, 1962-. Edition: 7th ed.Publisher: Chichester, West Sussex: Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC 2011]
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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.
by Donaldson, Bill, 1948- | O'Toole, Tom, 1966-. Edition: 2nd ed.Publisher: Chichester ; Hoboken, N.J. : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 DON 2007]
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Edition: 6th ed.Publisher: Maidenhead : McGraw-Hill Education Higher Education, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PAL 2011]
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Business market management : understanding, creating and delivering value / James C. Anderson, James A. Narus, Das Narayandas.
by Anderson, James C, 1953- | Narus, James A | Narayandas, Das. Edition: 3rd ed.Publisher: Harlow : Pearson Education, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AND 2009]
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Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne.
by Christopher, Martin | Payne, Adrian | Ballantyne, David. Publisher: London : Routledge, c2002 (2008 printing)Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CHR 2008]
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Marketing : an introduction / Gary Armstrong, Philip Kotler.
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: 10th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM 2011]
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Kellogg on marketing / edited by Alice M. Tybout, Bobby J. Calder.
by Tybout, Alice M | Calder, Bobby J | J.L. Kellogg Graduate School of Management. Edition: 2nd ed.Publisher: Hoboken, NJ : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KEL 2010]
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Green marketing management / Robert Dahlstrom.
by Dahlstrom, Robert. Publisher: Mason, OH : South-Western/Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DAH 2011]
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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-. Edition: 11th ed.Publisher: Mason, Ohio : South-Western/Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAM 2011]
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Marketing : an introduction / Gary Armstrong, Phil Kotler.
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: 10th ed., Global ed.Publisher: Upper Saddle River, N.J. : Pearson, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM 2011]
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