|
|
Tourism management / David Weaver, Laura Lawton.
by Weaver, David B. (David Bruce) | Lawton, Laura. Edition: Fifth edition.Publisher: Milton, Queensland : John Wiley & Sons Australia, Ltd, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 WEA 2014]
(1).
|
|
|
The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
by Hedin, Hans [author.] | Hirvensalo, Irmeli [author.] | Vaarnas, Markko [author.]. Edition: Second edition.Publisher: West Sussex, England : John Wiley & Sons, 2011Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
(1).
|
|
|
Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.
by Tuckwell, Keith, 1950-. Edition: Fourth edition.Publisher: Toronto : Pearson Canada, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 TUC 2014]
(2).
|
|
|
The future of relationship marketing / David Bejou, PhD, Adrian Palmer, PhD, editors.
by Bejou, David | Palmer, Adrian. Publisher: New York : Routledge, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/12]
(1).
|
|
|
Advertising : an integrated marketing communication perspective / George E. Belch [and three others]
by Belch, George E. (George Edward), 1951-. Edition: 3rd editionPublisher: North Ryde, N.S.W. : McGraw-Hill Education (Australia), [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL 2014]
(1).
|
|
|
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., Joseph P. Cannon Ph.D., E. Jerome McCarthy, Ph.D.
by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome). Edition: 14 edition.Publisher: New York : McGraw-Hill Education, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER 2015]
(2).
|
|
|
Tourism management / David Weaver, Laura Lawton.
by Weaver, David B. (David Bruce) [author.] | Lawton, Laura [author.]. Edition: Fifth edition.Publisher: Milton, Queensland : Wiley, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.479194]
(1).
|
|
|
Writing and research for graphic designers [electronic resource] : a designer's manual to strategic communication and presentation / Steven Heller.
by Heller, Steven. Publisher: Beverly, MA : Rockport Publishers, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 808.06/6741]
(1).
|
|
|
Food industry design, technology, and innovation / Helmut Traitler, Birgit Coleman and Karen Hofmann.
by Traitler, Helmut [author.] | Coleman, Birgit [author.] | Hofmann, Karen [author.]. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 664/.09]
(1).
|
|
|
Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden.
by Tapp, Alan | Whitten, Ian | Housden, Matthew. Edition: Fifth edition.Publisher: Harlow : Pearson Education Limited, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 TAP 2014]
(1).
|
|
|
Data crush : how the information tidal wave is driving new business opportunities / Christopher Surdak.
by Surdak, Christopher. Publisher: New York : American Management Association, [2014]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.4/038]
(1).
|
|
|
Food and beverage service for levels 1 and 2 / John Cousins ; Dennis Lillicrap and Suzanne Weekes ; consultant editor Adam Lucas.
by Cousins, John A | Lillicrap, D. R | Weekes, Suzanne | Lucas, Adam. Publisher: London, England : Hodder Education, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.95068]
(1).
|
|
|
Hospitality marketing [electronic resource] / Neil Wearne ; revised by Alison J. Morrison.
by Wearne, Neil | Morrison, Alison J | ebrary, Inc. Publisher: Abingdon, Oxon : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647/.0688]
(1).
|
|
|
The definitive book of branding / edited by Kartikeya Kompella.
by Kompella, Kartikeya [editor.]. Publisher: New Delhi, India : Sage Response, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
(1).
|
|
|
How consumers pick a hotel [electronic resource] : strategic segmentation and target marketing / Dennis J. Cahill.
by Cahill, Dennis J | ebrary, Inc. Publisher: New York ; London : Routledge, 2010, c1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.640688]
(1).
|
|
|
Fashion branding and consumer behaviors : scientific models / Tsan-Ming Choi, editor.
by Choi, Tsan-Ming [editor.]. Publisher: New York, [New York] : Springer, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
(1).
|
|
|
Wine, food, and tourism marketing / C. Michael Hall, editor.
by Hall, Colin Michael, 1961-. Publisher: Binghamton, NY : Haworth Hospitality Press, [2003]Copyright date: ©2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
(1).
|
|
|
Library/vendor relationships / Sam Brooks, David H. Carlson, editors ; cover design by Jennifer M. Gaska.
by Brooks, Sam, 1967- [editor.] | Carlson, David H, 1954- [editor.] | Gaska, Jennifer M [cover designer.]. Publisher: Oxfordshire, England ; New York : Routledge, 2012Copyright date: ©2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 025.17/4]
(1).
|
|
|
International marketing / Masaaki Kotabe, Kristriaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: Sixth edition, International student versionPublisher: Singapore : John Wiley & Sons Singapore, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2015]
(1).
|
|
|
Winning global markets : how businesses invest and prosper in the world's high-growth cities / Philip and Milton Kotler.
by Kotler, Philip | Kotler, Milton. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2014]
(1).
|