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Malaysia Press & PR guide. Publisher: Kuala Lumpur : Perception Media, 2008-Other title: Malaysia Press and PR guide | Press & PR guide : Malaysia | Press and PR guide : Malaysia.Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23 MAL]
(8).
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The AdSense code : a strategy / Joel Comm
by Comm, Joel. Publisher: Garden City, NY : Morgan James Publishing, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 COM]
(1).
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Social communication in advertising : consumption in the mediated marketplace / William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill.
by Leiss, William, 1939- | Kline, Stephen | Jhally, Sut | Botterill, Jackie. Edition: Third edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1042 LEI 2015]
(1).
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.
by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles [author.] | Wells, William, 1926- [author.]. Edition: 11e [edition].Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MOR 2019]
(4).
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Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.
by Hackley, Christopher E [author.] | Hackley, Rungpaka Amy [author.]. Edition: 4th edition.Publisher: Los Angeles : SAGE, 2018Other title: Advertising and promotion.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 HAC 2018]
(1).
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Creative direction in a digital world : a guide to being a modern creative director / Adam Harrell.
by Harrell, Adam [author.]. Publisher: Boca Raton : CRC Press Taylor & Francis Group, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 HAR 2017]
(2).
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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.
by Barry, Pete (Pete S.). Edition: Third edition.Revised and expanded third edition.Publisher: London : Thames & Hudson, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BAR 2016]
(3).
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Joseph Sugarman.
by Sugarman, Joseph, 1938-. Publisher: Hoboken, N.J. : Wiley, c2007Other title: Copywriting handbook.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 SUG 2007 | 659.132 SUG 2007]
(6).
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Social communication in advertising / William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith.
by Leiss, William, 1939- [author.] | Kline, Stephen [author.] | Jhally, Sut [author.] | Botterill, Jackie [author.] | Asquith, Kyle, 1981- [author.]. Edition: Fourth edition.Publisher: New York ; London : Routledge, Taylor & Francis Routledge, 2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1042 LEI 2018]
(2).
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Advertising by design : generating and designing creative ideas across media / Robin Landa.
by Landa, Robin [author.]. Edition: Third edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 LAN 2016]
(2).
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Online multimedia advertising : techniques and technologies / [edited by] Xian-Sheng Hua, Tao Mei, Alan Hanjalic.
by Hua, Xian-Sheng, 1973- | Mei, Tao, 1978- | Hanjalic, A. Publisher: Hershey, PA : Information Science Reference, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 ONL 2011]
(1).
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E. Edition: 6th edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 659 KAT 2017]
(2).
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Cultural imperialism through advertising : the case of advertising in Malaysia / Darinah Ahmad.
by Darinah Ahmad. Publisher: [Lincoln, Nebraska], 1995Dissertation note: Dissertation (Degree of Doctor of Philosophy) - University of Nebraska, 1995 Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.109595 DAR]
(1).
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Graphic design basics / Amy E. Arntson.
by Arntson, Amy E. Edition: 5th ed.Publisher: Belmont, CA : Thomson/Wadsworth, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 ARN]
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Strategic communications for nonprofit organizations : seven steps to creating a successful plan / Sally J. Patterson and Janel M. Radtke.
by Patterson, Sally J | Radtke, Janel M | Radtke, Janel M. Strategic communications for nonprofit organizations. Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PAT 2009]
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J. Edition: 5th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 OGU 2009]
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Advertising media planning: a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.
by Kelly, Larry D | Jugenheimer, Donald W. Publisher: New Delhi : Prentice-Hall India, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 KEL]
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Deceptive advertising : behavioral study of a legal concept / Jef I. Richards.
by Richards, Jef I. Publisher: Hillsdale, NJ : b Lawrence Erlbaum Associates, c1990Availability: Items available for loan: Taylor's Library-TU
[Call number: 343.73082 RIC 1990]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E | Belch, Michael A. Edition: 8th editionPublisher: New York : McGraw-Hill Irwin, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
(5).
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