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Malaysia Press & PR guide.

Publisher: Kuala Lumpur : Perception Media, 2008-Other title: Malaysia Press and PR guide | Press & PR guide : Malaysia | Press and PR guide : Malaysia.Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23 MAL] (8).
The AdSense code : a strategy / Joel Comm

by Comm, Joel.

Publisher: Garden City, NY : Morgan James Publishing, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 COM] (1).
Social communication in advertising : consumption in the mediated marketplace / William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill.

by Leiss, William, 1939- | Kline, Stephen | Jhally, Sut | Botterill, Jackie.

Edition: Third edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2015Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 LEI 2015] (1).
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles [author.] | Wells, William, 1926- [author.].

Edition: 11e [edition].Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2019] (4).
Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.

by Hackley, Christopher E [author.] | Hackley, Rungpaka Amy [author.].

Edition: 4th edition.Publisher: Los Angeles : SAGE, 2018Other title: Advertising and promotion.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 HAC 2018] (1).
Creative direction in a digital world : a guide to being a modern creative director / Adam Harrell.

by Harrell, Adam [author.].

Publisher: Boca Raton : CRC Press Taylor & Francis Group, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 HAR 2017] (2).
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

by Barry, Pete (Pete S.).

Edition: Third edition.Revised and expanded third edition.Publisher: London : Thames & Hudson, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BAR 2016] (3).
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Joseph Sugarman.

by Sugarman, Joseph, 1938-.

Publisher: Hoboken, N.J. : Wiley, c2007Other title: Copywriting handbook.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 SUG 2007 | 659.132 SUG 2007] (6).
Social communication in advertising / William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith.

by Leiss, William, 1939- [author.] | Kline, Stephen [author.] | Jhally, Sut [author.] | Botterill, Jackie [author.] | Asquith, Kyle, 1981- [author.].

Edition: Fourth edition.Publisher: New York ; London : Routledge, Taylor & Francis Routledge, 2018Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 LEI 2018] (2).
Advertising by design : generating and designing creative ideas across media / Robin Landa.

by Landa, Robin [author.].

Edition: Third edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 LAN 2016] (2).
Online multimedia advertising : techniques and technologies / [edited by] Xian-Sheng Hua, Tao Mei, Alan Hanjalic.

by Hua, Xian-Sheng, 1973- | Mei, Tao, 1978- | Hanjalic, A.

Publisher: Hershey, PA : Information Science Reference, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 ONL 2011] (1).
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 6th edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 659 KAT 2017] (2).
Cultural imperialism through advertising : the case of advertising in Malaysia / Darinah Ahmad.

by Darinah Ahmad.

Publisher: [Lincoln, Nebraska], 1995Dissertation note: Dissertation (Degree of Doctor of Philosophy) - University of Nebraska, 1995 Availability: Items available for loan: Taylor's Library-TU [Call number: 659.109595 DAR] (1).
Graphic design basics / Amy E. Arntson.

by Arntson, Amy E.

Edition: 5th ed.Publisher: Belmont, CA : Thomson/Wadsworth, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 741.6 ARN] (1).
Strategic communications for nonprofit organizations : seven steps to creating a successful plan / Sally J. Patterson and Janel M. Radtke.

by Patterson, Sally J | Radtke, Janel M | Radtke, Janel M. Strategic communications for nonprofit organizations.

Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 PAT 2009] (2).
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 5th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 OGU 2009] (3).
Advertising media planning: a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

by Kelly, Larry D | Jugenheimer, Donald W.

Publisher: New Delhi : Prentice-Hall India, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 KEL] (1).
Deceptive advertising : behavioral study of a legal concept / Jef I. Richards.

by Richards, Jef I.

Publisher: Hillsdale, NJ : b Lawrence Erlbaum Associates, c1990Availability: Items available for loan: Taylor's Library-TU [Call number: 343.73082 RIC 1990] (1).
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 8th editionPublisher: New York : McGraw-Hill Irwin, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (5).